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Toy Companies Looking for the Next Big Thing at WiT Empowerment Day in Dallas

Top toy companies and Walmart buyers are looking to find the next big toy or play product created by women. They are collaborating with Women in Toys, Licensing & Entertainment (WiT) for WiT Empowerment Day. WiT Empowerment day is an annual pitch and mentoring event to be held on September 19, 2022. The event will take place at Dallas Market Center.

WiT Empowerment Day

Now in its 9th year, and held in partnership with The Toy Association’s Preview & Holiday Market, WiT Empowerment Day gives women exclusive access to critical connections and mentors in the toy, consumer products and licensing industries. Participants will have the chance to pitch their product, idea or concept for feedback and a possible licensing deal. Pitch to Walmart and top toy companies that include Hasbro, Spin Master, Crayola, Melissa & Doug, PlayMonster, Educational Insights and more.

“We recognize how challenging it can be for women inventors to get the know-how and connections they need. Maneuvering in the complex toy industry is difficult and not many people know how to get their ideas in front of the right people,” said Janice Ross, WiT President. “We’ve removed those roadblocks with Empowerment Day. Thanks to the companies and industry mentors who support our mission. Because of them, we’ve helped so many of these women on their path to success.”

Success story

A notable Empowerment Day success story is Blinger. Blinger is a unique styling tool that lets kids add sparkle and glam to their hair, clothes and more.

In alignment with the organization’s mission to champion and advocate for the advancement of women, WiT believes every woman should have the opportunity to pursue their goals, connections to the industry, networking with peers, and a successful career path. To help with this, WiT is offering their Empowerment Day Scholarship Program—ten $1,000 need-based scholarships to help cover travel costs for women inventors and entrepreneurs who might not otherwise be able to attend the event in Dallas. The application deadline is July 20, 2022.

Registration is open until September 1, 2022. For more information and to register, visit

About Women in Toys

Founded in 1991, Women in Toys, Licensing & Entertainment (WiT) | The WiT Foundation is a global nonprofit 501(c)(3) organization that serves a diverse community of professionals at all stages of their careers. As the preeminent voice for the toy, licensing and entertainment industries advocating for gender equality and the advancement of women, WiT provides women with a community of belonging that opens doors to people, mentoring, resources and opportunity through events, education and programming. The WiT Foundation grants scholarships to deserving students enrolled in industry-related undergraduate programs. WiT has chapters throughout the U.S., Canada, Hong Kong, France, the UK and Australia. There are liaisons in Finland, Germany, India, Israel and Lebanon.

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