Tory Burch with SCAD HK students. photo courtesy of SCAD Hong Kong
HONG KONG — Tory Burch, chairman, CEO and chief creative officer of the American lifestyle brand named after herself, visited the Savannah College of Art and Design (SCAD) Hong Kong for the first time on March 9. The university for creative careers was honored to host the designer, who explored the UNESCO award-winning building and shared invaluable insights and experiences with the students.
Following the celebration of her boutique opening at Alexandra House, Burch talked to SCAD Hong Kong students about her entrepreneurial journey, from the company’s launch in 2004 to her global business today. She also discussed navigating the changing retail and digital landscape.
also covered the brand’s commitment to social responsibility and the Tory Burch Foundation, which aims to empower women entrepreneurs — a topic aligned with SCAD’s dedication to equality and inclusion in higher education. Burch spoke about the Foundation’s global #EmbraceAmbition campaign that encourages women to embrace ambition. Inspired by Tory Burch’spersonal experience as a woman in business, the campaign aims to address the double standard that exists around ambition, often seen as a positive in men, and a negative in women.
Following the talk, SCAD Hong Kong’s Luxury Fashion Management students had the unique opportunity to engage in one-on-one conversations with Burch. The designer was highly impressed by the students’ work, the cutting-edge technology, creative learning environments and SCAD alumni and professor artwork adorning the walls throughout the Sham Shui Po campus.
SCAD’s commitment to providing students with access to the best in class resources and connections have led to SCAD being recognized as No.1 for learning experience in Business of Fashion’s “Global Fashion School” rankings.
Burch launched her company in February 2004. The collection includes shoes, handbags, accessories, watches, home and fragrance. There are more than 200 Tory Burch boutiques across North America, Europe, the Middle East, Latin America and Asia and the brand is available at over 3,000 department and specialty stores worldwide and toryburch.com.