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Lifestyle News Briefs

TOOTRiS and National Child Care Association to Help Daycare Centers and Parents Thrive

Tech startup TOOTRiS is on a mission to help child care centers and working parents during the COVID era.  As the workforce settles into more remote and hybrid schedules, child care centers must prepare to better support parents. TOOTRiS wants to provide child care centers the insight, resources and enrollment tools they need to handle this shift. This includes providing part-time and drop-in care.

Above all, TOOTRiS is a tech startup that connects parents, child care providers and employers via a real-time platform.

“Licensed child care is trying very hard to find its ‘new normal,” said Cindy Lehnhoff, Director of the National Child Care Association (NCCA) a national nonprofit advocacy and center accreditation organization. “Unfortunately, we lost over 100,000 members of our child care workforce during the peak of COVID-19 and many are not returning to work.”

Supporting child care centers, supporting working parents

TOOTRiS partnered with the NCCA for a free webinar on Wednesday, August 4. “Building Your Business Back” focused on new working parent schedules and how businesses use TOOTRiS to support their employees with child care resources and cost-sharing.

“The lack of qualified child care staff and centers will keep parents home and employers without enough employees to meet the needs of their business as we strive to return to ‘normal,” Lehnhoff said. “We are excited to have TOOTRiS present its innovative approach to support our child care workforce and families.” 

A flexible, convenient environment

Nearly 8 million Americans say they’re still unemployed because they are caring for children not in school or day care. By having the right tools and resources, child care providers can become more accommodating to parents while increasing their enrollments.

“Parents are tired and frustrated by the broken child care system. They need a flexible and real-time platform that gives them access to convenient, affordable and on-demand child care,” said TOOTRiS Chief Data Officer Eric Cutler, who led the webinar. “By supporting child care providers, we’re also supporting working parents and businesses, while helping our economy recover and preparing our children for a successful future.”


TOOTRiS is reinventing child care, making it convenient, affordable and on-demand. As the world shifts to digitalized services, TOOTRiS helps parents and providers connect and transact in real-time. This empowers working parents – especially women – to secure quality child care. It also allow providers to unlock their potential and fully monetize their program. TOOTRiS is creating a new digital economy. This economy promotes entrepreneurial opportunities for individuals with passion and talent to become child care providers. It improves their quality of life while increasing the much-needed supply of child care across the state. TOOTRiS’ unique technology enables employers to provide fully managed child care benefits. It gives their workforce the flexibility and family support paramount to regaining employee productivity and increasing their ROI.

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