RebelNell Designer
RebelNell Designer
Lifestyle News Briefs Resources

Social Enterprise Company Rebel Nell Creates Equitable Opportunities For Women

Rebel Nell, a Detroit-based social enterprise company, began in 2013 with one mission: to employ women facing barriers to employment in Detroit, providing equitable opportunity and wraparound support to help them transition to a life of independence. At the time, the company’s founder, Amy Peterson, was living near a homeless shelter. She found inspiration in the fallen graffiti found strewn nearby. Peterson felt that its swirls of stunning color could be better showcased.

A thriving arts community

Peterson founded Rebel Nell in Detroit, where its studio remains. The studio is located in a former industrial area of the city. This neighborhood has since become home to several other social enterprises and art studios. The artisans handcraft jewelry and small household items from polished and shaped fallen graffiti. Each piece comes with a card identifying the location of origin and signed by the creative designer.

In addition to its standard collections, Rebel Nell offers items made from graffiti found at iconic Detroit locations. The company has recently expanded nationally with proprietary collections in Atlanta and Chicago. A new bridal line is also drawing rave reviews.

Changing lives for the better

Rebel Nell works closely with several non-profit partners including T.E.A.: Teach. Empower. Achieve which it helped launch in 2016. T.E.A., like Rebel Nell, draws its inspiration from Eleanor Roosevelt.

T.E.A. offers full support, including workforce development, financial training, business education, life-coaching, housing resources, legal assistance and career development for Rebel Nell’s employees. All the employees are women who are transitioning from homeless shelters, returning citizens, refugees or LGBTQ+. To date, Rebel Nell has hired 30 women out of shelter living and graduated 21 into the traditional workforces.

“There are so many systemic issues that result in many women in our community faced with homelessness or living paycheck to paycheck without the opportunity to break out of the cycle,” said Amy Peterson, founder of Rebel Nell. “We want to make sure we’re offering wraparound services for our employees and a full set of tools that they can carry out into their careers from here. When our designers and craftswomen can graduate and find their real career passion — whether that’s promotion with us or a new venture — we know we’re creating much more than just beautiful jewelry. This is how we create real equitable opportunities and sustainable change.”

Azzie Caldwell, a graduate of T.E.A. and Rebel Nell, started as a Creative Designer. She eventually worked her way up to Production Manager. She has since become an author, publishing her first book, “The Chronicles of Aliceville.” “Rebel Nell offered me the chance to catch my breath and find my way forward,” said Caldwell. “It’s more than just a stopgap. It’s really given me the chance to explore my creativity while having a strong support system.”

For more information, visit

About Rebel Nell

Rebel Nell began in 2013 with the mission to provide employment, equitable opportunity and wraparound support for women with barriers to employment. By repurposing meaningful materials into wearable art, we mark life’s important moments and connect them to your personal journey. We seek to embolden women, to embrace their infinite strength and to define their own future. Our jewelry serves as a reminder that there is power in being

Check for errors 160x600 1

©Innovation Women LLC 2022

Innovation Women ® is a registered trademark of Innovation Women LLC