cuddleroo - Lioness Magazine
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Sindy Beekman Is Helping Mothers Carry Their Babies With Style Thanks To CuddleRoo

CuddleRoo, designed by Sindy Beekman, brings some styling fun to babies and their existing soft-structured baby carriers. Fashioned as a variety of cute and cuddly animals, from cows and giraffes to pandas and unicorns, CuddleRoo is a cover that easily slips over an existing soft-structured baby carrier (SSC) to enhance the babywearing experience.
CuddleRoo - Lioness Magazine
Mom Fatim and baby daughter Zoe sporting the new CuddleRoo giraffe baby carrier cover. (CuddleRoo)

Stylish moms prepare to be dazzled by the new CuddleRoo baby carrier covers. Fashioned as a variety of cute and cuddly animals, from cows and giraffes to pandas and unicorns, CuddleRoo is a cover that easily slips over an existing soft-structured baby carrier (SSC) to enhance the babywearing experience.

“My niece wanted a soft-structured baby carrier with more personality and asked me if I could create one that looked like her favorite cartoon character,” Sindy Beekman, CuddleRoo founder and designer, said. “She loved the baby carrier I made for her and so many people asked her where they could get one that I realized there was an opportunity for a new product. With input from my niece and a group of babywearing moms, I developed a more versatile product that slips right over the existing carrier to ‘cuten it up’ while providing additional comfort and protection from the elements.”

CuddleRoo fits over most of today’s popular backpack style SSC carriers and is made out of luxuriously soft faux fur and minky fabrics that are lightweight and washable.

Based out of Los Angeles, the over 50 entrepreneur is excited to finally bring her product to the market. She plans on providing a full line of CuddleRoo accessories that “brings a smile to everyone that touches the brand.” She is proud that her products are made in the USA and a patent is currently pending on the product line, which retails for $65 – $90.

cuddleroo - Lioness Magazine
CuddleRoo Founder and Designer Sindy Beekman.

Each CuddleRoo weighs between 6 and 10 oz., depending upon the design, measures 20 inches long and 16 inches wide, and the hood fits babies’ head sizes up to 18 months.

The CuddleRoo is easy to attach to an existing baby carrier – just slide the shoulder and hip straps of the carrier through the four elastic straps of the CuddleRoo. With the CuddleRoo design, babywearers still have very easy access to the existing zippers, pockets and hoodies on their carrier.

When asked where she hopes to be in five years, Beekman already had a plan. “Once CuddleRoo is established, I hope to launch a philanthropic initiative aimed at helping grieving parents cope with the loss of a baby.”

For more information on CuddleRoo, visit cuddleroo.com.