Rihanna 2012 Cropped
Rihanna 2012 Cropped

Rihanna Steps Into Fr8me With New Agency Launch

New beauty and styling agency, Fr8me, is the singer's latest entrepreneurial endeavor. Talent manager Benoit Demouy will help oversee the LA-based agency.
Rihanna Steps Into Fr8me With New Agency Launch - Lioness Magazine
Robyn Rihanna Fenty

Pop superstar Rihanna (Robyn Rihanna Fenty) can add another title to her resumé – founder. The 27-year-old has recently announced the launch of the beauty and styling agency Fr8me, with managing partner Benoit Demouy.

According to the International Business Times, “Rihanna has launched a new beauty and styling agency called Fr8me, which will rep stylists, make-up artists and hairdressers. The pop diva has embarked on the new venture along with managing partner and talent manager Benoit Demouy. The new Los Angeles-based agency will focus on working with artists to help them book adverts, photoshoots and red carpet gigs.

The star, who is known for her high fashion style on the red carpet is expanding her empire. “Hair, make-up and styling play an important role in creativity. I am very involved with that part of my process, so this agency was an organic thing for me to do,” said the singer who is popularly called RiRi.”

As a part of the venture the singer will also be launching a photo agency. Get the full story here.

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