Vim Vixen, the go-to online store for fashionable women’s clothing and shoes has teamed up with multi-platinum recording artist Remy Ma to unveil the Remy Ma by Vim Vixen collection set to release Fall 2018. “I’m really excited about this collection with Vim Vixen, not only because it has my name on it and the clothing is fly but because of what it stands for,” said the “All The Way Up” rapper as she prepares for the release of her sophomore album “7 Winters and 6 Summers.” “VIM is a NY-born brand, created initially for the people of NY, reflecting the swag that organically came from there — just like me. Now they’re spreading that throughout the world with ShopVimVixen.com and the new Remy Ma by Vim Vixen collection.”
“Whether walking down the streets of her hometown The Bronx or strolling the Red Carpet, Remy has an amazing style and versatility to dress for any occasion,” VIM Director of Marketing and Advertising Michael LaSalle, said. “With her continued success in music, Remy Ma is expanding her brand by partnering with Vim Vixen to bring her signature fashion line to life.”
In addition to the release of this collection, proceeds of the sales will be donated to the Remy Ma Foundation, her charitable organization which provide opportunities and resources to enhance the lives of women who have experienced incarceration. “I’m proud of this collaboration because it stands up for all women – especially women like me. The ones released from the prison system with a second chance but no start over point,” Remy Ma states. “For the ones who were never given any chances in life, but still make a way, every day. This is for you! It will provide a network that plugs women directly into their system of support, encouragement to keep going, to keep dreaming, to keep fighting for yourselves and your families and to keep loving your flaws and imperfections because that’s your magic.”
Customers can shop the collection on ShopVimVixen.com or any of the 32 V.I.M stores located throughout the NYC starting this Fall. Be sure to follow @VimVixen @RemyMa for the official release date.