Qurate Retail Group brands QVC, HSN and Zulily, leaders in building brands through livestream video storytelling and personalized digital experiences, unveiled multiple Women’s History Month initiatives designed to elevate women-owned businesses.
Initiative highlights
- Offering 2022 Empowerment Collections on QVC and HSN that feature products from women-owned and founded brands
- Highlighting women-owned brands that are part of the Small Business Spotlight program
- Presenting a dedicated International Women’s Day Celebration across QVC and HSN platforms in addition to multiple special on-air segments throughout the month
- Making a $100,000 donation to Soroptimist International of the Americas.
Inclusion and empowerment at Qurate Retail Group
“At Qurate Retail Group, we are constantly looking for new opportunities to elevate brands and support founders from historically underrepresented groups,” said Virginia Nguyen, Vice President, Chief Diversity Officer at Qurate Retail Group. “For more than 30 years, we have supported the launch and growth of some of today’s most successful women-led brands and we are honored to have so many successful women entrepreneurs among our vendor community. I look forward to our continued work in championing empowerment, inclusion and entrepreneurship – this month and every month.”
As the largest player in video commerce (“vCommerce”), including video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms, Qurate offers small businesses a robust platform for growth. In the U.S. alone, the company’s vCommerce brands QVC and HSN reach a combined total of more than 90 million homes via 5 television networks and millions more via multiple streaming services, social pages, mobile apps and websites. QVC and HSN achieve unparalleled customer engagement in their TV broadcasts, with more than 65 billion minutes viewed on the U.S. broadcast channels, and more than 150 million units shipped. In addition, online retailer Zulily serves more than 4.5 million customers and offers Moms everywhere a fun, personalized shopping experience featuring unbeatable deals, fresh styles and unique finds for herself, her family and her home.
A closer look at Women’s History Month initiatives:
QVC and HSN Empowerment Collections
Throughout March, customers can shop the Empowerment Collections on QVC and HSN. They offer a range of women-owned and founded businesses as well as products that directly support women’s empowerment.
Small Business Spotlight
Fifteen women-owned businesses outside Qurate Retail Group’s vendor base will share brand stories live on QVC and HSN or QVC2. Some will be featured in a dedicated, month-long event on Zulily, through Qurate Retail Group’s Small Business Spotlight. Now in its third year, the initiative supports entrepreneurs from underrepresented groups. Support includes national on-air and digital exposure and various other pro-bono, in-kind services. This year marks the first-time qualifying businesses will have the opportunity to sell on Zulily. QVC2 will run a special live program with participating women-owned businesses on March 15. Learn more about this month’s participating businesses on QVC.com and HSN.com. Approximately 171 small businesses have participated in the Spotlight so far. Many reported double-digit or higher sales, new customers and customer contacts as a result.
Special programming
Throughout the month, customers can join live celebrations highlighting women-owned or founded brands on QVC and HSN’s digital and broadcast platforms:
QVC & HSN International Women’s Day Celebration: On International Women’s Day, Tuesday, March 8, QVC featured a Today’s Special Value from 8Greens, a woman-owned supplement brand. HSN presented 18 hours of programming to exclusively celebrate women-owned and founded businesses, including a Today’s Special from TV personality, entrepreneur and author Bethenny Frankel’s apparel line, Skinnygirl.
Donation to Soroptimist International of the Americas
QVC and HSN are making a donation of $100,000 to the global nonprofit to ensure every woman and girl can reach her full potential. Soroptimist International of the Americas provides advocacy and action opportunities that spread awareness about women-related causes. These include access to education, empowering girls, and ending violence against women in more than 100 countries. QVC and HSN are also inviting customers to add their own donations when shopping the QVC and HSN Empowerment Collections. To learn more, make a donation, and shop, customers can visit QVC.com or HSN.com and search “woman owned.”
For more information about Qurate Retail Group’s commitment to Diversity, Equity & Inclusion, visit https://www.qurateretailgroup.com/lp/diversity-equity-inclusion/.
About Qurate Retail Group
Qurate Retail Group comprises seven leading retail brands all dedicated to providing a more human way to shop. These include QVC, HSN, Zulily, Ballard Designs, Frontgate, Garnet Hill and Grandin Road. Qurate Retail Group is the largest player in video commerce (“vCommerce”). This comprises of video-driven shopping across linear TV, e-commerce sites, digital streaming and social platforms. The retailer reaches more than 200 million homes worldwide via 14 television networks. Additionally, they reach millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs and in-store destinations. Qurate Retail Group combines shopping and entertainment to curate products, experiences, conversations and communities for millions of highly discerning shoppers. Headquartered in West Chester, Pa., Qurate has team members in the U.S., the U.K., Germany, Japan, Italy, Poland and China. For more information, visit www.qurateretailgroup.com.
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