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Pine-Sol’s New Footwear Supports the Empowerment of Black Women Entrepreneurs

Pine-Sol launches limited-edition collectible sneaker with fashion designer and artist Vashtie Kola with all proceeds from the Pine-Store going to nonprofit digitalundivided.

Pine-Sol recently launched the Pine-Sole, a limited-edition collectible sneaker designed for brand superfans. Fashion designer, creative director, artist and entrepreneur Vashtie Kola designed the sneaker. Its sale is a continuation of Pine-Sol’s commitment to driving support for Black women entrepreneurs.

Championing Black women entrepreneurs

The brand’s first-ever merchandise collaboration is available for purchase alongside other must-have gifts and gear for brand superfans. The recently launched Pine-Store exclusively sells the product. All proceeds1 from the Pine-Store go to digitalundivided. Digitalundivided is a nonprofit leveraging data, advocacy and innovative programs to support women of color entrepreneurs and their communities. Vashtie designed the bold and bright kicks to specifically pay homage to grunge, skater and sneakerhead trends. She utilized the brand’s well-known green and yellow scheme with its signature pine tree icon. The sneaker undoubtedly embraces Pine-Sol’s heritage in a fresh way.

“Cleaning with Pine-Sol every Saturday morning was how my family and I showed gratitude for what we had, and the smell of Pine-Sol immediately takes me back to that time spent with my loved ones,” said Kola. “I wanted to channel those childhood memories into a shoe that sparks nostalgia while also supporting Black female entrepreneurs like myself.”  

A partnership with purpose

Committed to giving back to Black women entrepreneurs, Pine-Sol sought to collaborate with Kola to help drive its mission home. “We’re thrilled to continue supporting digitalundivided given all the great work they do to support Black and Hispanic female entrepreneurs,” said Stacy Stokes, Senior Director of Marketing at Pine-Sol. “Vashtie’s creative influence, passion for Pine-Sol and advocacy for fellow Black female entrepreneurs made her the perfect partner for this initiative.” 

Lauren Maillian, CEO of digitalundivided noted, “digitalundivided and Pine-Sol’s ongoing partnership continues to highlight the genius of women of color entrepreneurs through creative collaborations.” Maillian added, “Teaming up with Vashtie on this exclusive collectible sneaker is an exciting way to drive support and awareness for our mission and programs that advance the future of entrepreneurship through diversity.”

The limited-edition Pine-Sole collectible sneaker can be found alongside other must-have gifts and gear for brand superfans.

The Clorox Company 

The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products. The company employs about 8,800 people worldwide and had fiscal year 2020 sales of $6.7 billion. Clorox also markets industry-leading products and technologies for professional customers. These include products sold under the CloroxPro™ and Clorox Healthcare® brand names. More than 80 percent of the company’s sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories. 

Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. The company has been broadly recognized for its corporate responsibility efforts, listed No. 1 on the 2020 Axios Harris Poll 100 reputation rankings and included on the Barron’s 2021 100 Most Sustainable Companies list, 2021 Bloomberg Gender-Equality Index and the Human Rights Campaign’s 2021 Corporate Equality Index, among others. In support of its communities, The Clorox Company and its foundations contributed more than $25 million in combined cash grants, product donations and cause marketing in fiscal year 2020. For more information, visit TheCloroxCompany.com, including the Good Growth blog, and follow the company on Twitter at @CloroxCo

About digitalundivided 

digitalundivided is a nonprofit, social startup that leverages data and advocacy. Its goal is to catalyze economic growth for Black and Latinx women entrepreneurs in innovation and technology. Digitalundivided wants to create a world in which all women of color own their work. It merges data and heart to change the trajectories of women’s lives. Above all, we are a connector and a catalyst, supporting Black and Latinx women entrepreneurs through best-in-class programming, mentorship, training, resources and investment. We offer unparalleled thought leadership in the space. And we bring together the shared experiences of our community to produce ground-breaking authoritative research on Black and Latinx women entrepreneurs. For more information, visit: www.digitalundivided.com and follow us on Twitter (@digundiv) and on Instagram and Facebook.

Between 12/1/20-12/31/21, purchase any qualifying item at http://www.pinestore.com/ and The Clorox Company will donate 100% of the purchase proceeds to Didtechnology, Inc. to support its BIG Incubator Program and provide additional founder sponsorships for Black women entrepreneurs. For details, including per item donation, see https://bit.ly/3pLITmw. Void where prohibited.

Though Black women entrepreneurs face many obstacles, they are more likely than white men to start a business. Here are some other recently-launched initiatives that aim to help Black women launch their businesses: