Acquisitions
Mom Project Acquires Werk
The Mom Project, a leader in helping enterprises attract and retain female talent, recently announced its acquisition of Werk, a first-of-its-kind people analytics platform that puts flexibility insights and data into the hands of companies to help them work smarter. The Mom Project’s existing insights division (MP Labs) will expand its employee experience and workplace productivity analytics offering under the newly formed WerkLabs.
Through a proprietary Remote Experience Index, WerkLabs provides customized recommendations that are grounded, behavioral and data-driven, to improve productivity, performance and ROI around communication, morale, equipment, training, leadership, and more to ensure companies can remain agile and thrive as they adopt and adapt to new and evolving workforce strategies.
Personnel
oXYGen Financial
Atlanta-based oXYGen Financial has hired a new office manager for their Boston, Summer Street location, Rachel Barker. Mark Scribner, managing director of the Boston office, said, “Rachel is going to be a tremendous asset to our oXYGen Boston office. She has spent over a decade assisting high net worth families, non-profits, CEOs, CFOs, and other leaders in the western part of Massachusetts.”
oXYGen Financial was cofounded in 2008, and the company now has more than $1.5 billion under advisement.
Launches
Vital Voices Global Partnership
WebPort Global, the online global trade community, and Vital Voices Global Partnership will be creating a digital community for women entrepreneurs in the Vital Voices Global Leadership Network.
The community will allow over 800 alumnae all over the world to connect to trade resources and conduct business. Vital Voices Global Partnership is an international nonprofit that invests in women leaders who are solving the world’s greatest challenges. They believe that women-owned businesses are a powerful force for inclusive growth and prosperity.
Mogul Partners For Diversity And Inclusion
Mogul has announced their software and services are supporting the global recruitment of over 400 Fortune 1000 and world’s fastest-growing companies. The Mogul platform will now feature nearly 1,000,000 jobs as well as select executive roles from companies such as AEG, Hershey’s, IDEA Public Schools, Marsh & McLennan, Mastercard and more, for 30 million Mogul users and, in doing so, connect these opportunities with Mogul’s diverse, ambitious, and driven audience.
“We are truly honored to welcome onboard Mogul’s latest partners,” said CEO Tiffany Pham. “We are so proud to support diverse talent and organizations worldwide by creating an ecosystem of resources that cultivate them to grow to their greatest potential, as well as developing the pioneering technological tools that will recommend the right talent to the right opportunities, supporting our world at this critical time.”
Girls Night In
An online platform supporting women whose businesses shuttered due to the pandemic such as chefs, fitness instructors, makeup artists, mixologists, artists etc., launched this week. Girls Nite In Online (GNI) connects women virtually by hosting 30-minute online workout classes and workshops led by different women everyday. Classes will be donation-based through each presenter’s Venmo “Virtual Tip Jar.” GNI guarantees a stipend for all scheduled presenters. 100% of the donations are made directly to the workshop leader – GNI takes no fees from these donations.
“Our team is facilitating this experience as a free service with the sole intention of connecting women and supporting displaced female workers,” says Shelly Fisher, founder of GNI. “Since we can’t connect physically, it is important that we create new opportunities to connect virtually, support others, clear our minds, and learn something new.”
VIDEO PRODUCTION IN NEW YORKVIDEO PRODUCTION IN NEW YORK
In recent years, there has been a large shift away from clients working with ad agencies and instead going directly to the production company. Why? Because it cuts out the middle man. This way the client can work directly with the business that provides the professional media videography needed to make successful marketing videos. Remember the “fee” the ad agencies tack on top of the work done. In some cases this can be a very large sum of money when its typically a percentage of the total spend. We aren’t talking thousands of dollars but hundreds of thousands to create truly great videos and media. Its not unheard of to have 6 figure budgets for these productions. As a client, going directly to the media production company allows that budget to go much further or to reach different market segments with media buys. SA STUDIOS and New York Video Production, has found some really good success with offering corporate marketing groups professional video capabilities the internal marketing business isn’t focused on or capable to pull off. Below is some of the latest video advertisements we have created.