New Microsoft Dynamics CRM Breaks Down Silos Between Marketing And Sales

NEWS BRIEF – Microsoft Corp. on Tuesday announced that Microsoft Dynamics CRM 2015, as well as updates to its Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing services, will be generally available in the fourth quarter of 2014.

The new updates revolutionize the way sellers and marketers unite and collaborate by bringing outside-in insights to sales and marketing professionals so they can understand the impact of their campaigns to customers, giving them more personalized experiences. Salespeople now have the visibility to impact campaigns and targeting with unprecedented insight into marketing calendars and campaigns. The updates also enable marketers to more effectively plan and execute marketing campaigns and better track their impact, while strengthening synergies with the sales process. Microsoft Dynamics CRM continues to deepen its interoperability with Microsoft’s leading productivity applications, including Microsoft Office 365, Yammer, Lync, Skype, SharePoint and Power BI for Office 365.

The new release is designed to address ongoing needs for businesses to collaborate among different divisions and groups to better take advantage of opportunities and to meet the evolving needs of their customers.