We see a lot of advice this time of year, so we want to help you simply the messaging. Here are the marketing trends to win in 2026, broken down into bite-sized bits.
Anticipate zero click
“Answer-centric content” is critical. Getting in the game in 2026 means creating content with the AI tools and the LLMs in mind. Create metrics that aren’t clicks and dig into the intent behind your buyer’s online journey.
TL;DR: Content should answer the questions people ask that lead to your services.
Double down on video
Ignore video content at your own peril. Studies say video tools are being pushed by nearly every major digital advertising platform, and by the end of 2026, over 40 percent of ads will contain AI-generated video content.
TL;DR: Tie in sales actions, add end cards, utilize links or provide a check-out option.
Be influenced
Until now, working with social media influencers and brand ambassadors has been an afterthought. But the 2026 trends favor collaboration, not just surface-level campaigns. If you want to compete with the volume of AI-based advertising, then authenticity is vital. Influencers know their audience because they are “of the people, by the people”.
TL;DR: Get influencers involved earlier in the process and collaborate to create.
Invest in your owned communities
As prices increase and AI-generated content floods social media, users are looking for a more authentic, community-based experience. Companies would be smart to think about creating forums, micro-communities and driving peer-to-peer engagement opportunities that center your brand.
TL;DR: Think about where you can fully drive and develop long-form engagement that you own—not something reliant on a social media platform.
Get more from your AI tools
If the marketing trends are anything to go by, in 2026, it will be possible to upload your graphics and budget and let AI do the rest. Anyone who has ever built an audience, set ad targets or created automations will understand what a huge deal this is.
TL;DR: Learn how to become the “guard rails” for your AI-powered marketing strategies.
Traffic and website views do not come easy, especially in the age of GEO. If you need extra help getting “GEO ready” or tackling any other marketing trends, drop us a note.
This article was originally published by our sister site, Carlton PR & Marketing.
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