NEWS BRIEF –
Silpada Designs, Inc. celebrated its own Independence Day this July 3, marking one year since its founding families reacquired the company from Avon Products, Inc. The past year— out from under the barriers of big business and back under the direction of the families who built it — has been dedicated to refocusing on the fundamentals that originally established Silpada as the world’s largest sterling silver jewelry home party company.
Immediately after the reacquisition, Kelsey Perry and Ryane Delka, Millennial-aged daughters of company Co-Founders Teresa Walsh and Bonnie Kelly, respectively, were named Co-Presidents and charged with running day-to-day operations and bringing fresh energy and perspectives that would reinvigorate Silpada for today’s woman.
“Reacquiring the company meant that Silpada’s leadership once again could make independent decisions to invest in areas of the business that would best support our Representatives, respond to our customers’ fashion cravings and position the company for growth,” Perry said. “Ryane and I have spent this first year as Co-Presidents reevaluating and revamping everything—from jewelry designs to digital platforms to training offerings.”