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Lean The F*ck Out, Episode 97: Creating Video Content to Grow Your Business – An Interview With Holly Gillen

In this episode of Lean the F*ck Out, we talk with Holly Gillen, professional videographer and owner of HollyGStudios, about how you can create video content to grow your business. Holly teaches entrepreneurs and small businesses how to create the best content for their videos and how to make each video look professional. If you’ve ever thought about creating your own videos or want to hone your own video brand on Facebook, Instagram, Youtube, or anywhere else you have your content, then this episode is for you.

Creating Video Content Episode Highlights:

  • Video is the best way to grow your know, like, and trust factors. This is what Holly calls the “Vidcofactor”.
  • Video helps people identify if they are not your person, or right client, with video you can attract and repel the right people.
  • YouTube is at the end of the day a search engine (the second largest search engine).
  • People come on to find answers to their questions; answer their questions with your own video content.
  • Use your video content to teach and empower; create a transformation for your client.
  • The most important part of your strategy for video is to remain consist, that is how often you show up and when you show up and what content you are publishing.
  • A common issue entrepreneurs have is overcommitting to how often they will be publishing new video content.
  • For audio: the audio you use is really important. While you can use your iPhone for filming, do NOT use the iPhone audio.
  • For lighting: Invest in a soft light or face a window.
  • For your brand: add in graphics (helps drives home point and adds to professionalism).
  • For editing: You can use something as simple and easy as Canva.
  • #effthefluff > Don’t waste my time with a long intro. Leave out unnecessary information. People are searching YouTube to learn. Get right to the point.
  • Simple video content outline: Thriller (captivating/intriguing/what’s in it for me), Filler (fulfill your first promise), Spiller (call to action).
  • Have a video content strategy, include: why (long term strategy), who (who are you creating content for), what (understanding the type of content your audience wants), how (how you are going to actually create content – equipment, logistics, schedule).
  • Promote your content by creating complimentary content for other mediums that drives them to the YouTube content, as well .gifs or memes or other fun quick snippets to highlight your brand and promote your video content.
  • 60-65% of your time spent on video content should be spent on planning.
  • Reverse engineer your content plan and do it on a quarterly basis.
  • When planning video content, start with the client and you will know what they want.
  • Direct content back toward how you are bringing in funds, remember your content is to attract clients and seller your services/products.
  • Build up “video muscles” to get comfortable in front of the camera.
  • Keep your set super simple, you can change your set at any time. Include items that match your brand or message. Everything in the frame should have a purpose. No glaring or distracting or moving.
  • Take action. It’s better to take imperfect action, then to not take any action at all. You’ll never get to where you want to be if you don’t start.
  • Present yourself how you would out in public (be authentic).
  • Clothes should fit, flatter and feel confident. Don’t wear small polka dots or stripes or anything that makes noise (jewelry).
  • Batch!!!!
  • Planning is super important, especially to help keep the editing process more efficient.

Resources Holly mentioned in the episode:

Holly Gillen

Holly started her career in video production in 2008 as a Camera Operator, Producer, and Editor working with big industry names including the Sundance Channel, Sony Music,, HBO, Bono, Big Time Rush, Forest Whitaker and many others.

Her skills and experience run the full gamut from Producing and Directing to Shooting and Editing, and she has translated those skills into a range of educational courses and services to support entrepreneurs in their quest for video stardom.

Holly believes that video isn’t “just” video; it’s your ticket to a more personalized brand, your secret weapon to cut through the static in your market, and your best opportunity to have a meaningful conversation with your clients and customers.

You can find Holly online at:

Website –
Facebook –
YouTube –
Instagram –
LinkedIn –

About the author

Lean The F*ck Out

Lean the F*ck Out is a podcast conversation among women entrepreneurs who are creating their own way of living and working. The show is unapologetically for and about women who are leaning out of the constraints of the traditional corporate 9 to 5 to create a life that feels right. Join us.

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