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Lifestyle News Briefs

HeyMama Launches Motherhood on the Resume Campaign for Working Moms

Over 2 million women have been pushed out of the workforce as a result of the Covid-19 pandemic. HeyMama, in partnership with Lincoln, Stuart Weitzman and Ground Truth introduces a campaign urging moms to put "motherhood" on their resume, leveraging the various ways parenting translates into the workforce to combat the growing female recession.

Online community HeyMama recently partnered with influential brands and thought leaders in launching the Motherhood on the Resume Campaign. This campaign is a 360-degree effort to dismantle the stigma against mothers in the workplace. It will invite women to add “mother” to their resumes and give companies a chance to take an actionable pledge of support for working moms. It will also provide training for both employees and employers. The training will equip them to personally take on the biases and challenges facing working moms in professional settings.

“The pandemic has shown the country what working moms have long known: we face ongoing workplace discrimination and a lack of resources that, in turn, harms our career goals,” Katya Libin, co-founder and CEO of HeyMama, said. “This campaign is a step in not only acknowledging the ongoing disparities working moms face, but in changing the overall perspective of working moms. Motherhood does not take away from our careers. It enhances them. Parenting provides us all with another set of tools that make us even more vital to managers, employers and coworkers.”

About the campaign

The campaign is supported by social media and industry influencers and thought leaders. They include Rebecca Minkoff, Becky Karsh, the global head of people development at Uber and Aya Kanai, Head of Content & Creator Partnerships at Pinterest. The campaign’s highlight is the Motherhood on the Resume digital event. At this event, participants will discuss how to add motherhood skills to a resume. They will also discuss ways to highlight those experiences during an interview, promotion conversation or raise negotiation. 

“Motherhood skills have been instrumental to my role at Stuart Weitzman where I became a Chief Marketing Officer and Chief Mama Officer at the same time,” Behnaz Ghahramani, CMO at Stuart Weitzman, said. “At Stuart Weitzman, we believe in making bold moves and letting strength shine through. We are proud to be partnering with HeyMama on the Motherhood on the Resume movement because parenting is the ultimate bold move and parents make our families, communities and organizations stronger and shine brighter.”

COVID-19’s impact on working moms

The pandemic and its economic impact pushed over 2 million women out of the workforce. However, inequities have long existed inside the workplace before that. A reported 40 percent of hiring managers don’t hire women for fear they’ll eventually have to offer them maternity leave. In addition, moms make $.70 for every dollar fathers make. As a result, women are more likely to take time off or reduce their workload as a result of having children. In turn, those “gaps” in employment are also used against women. Studies have found, however, that women with children are actually more productive, not less, than their child-free counterparts. 

Got questions? Would you like to participate in the initiative or secure an interview? Please contact HeyMama at Influencers and HeyMama leadership are all available for interviews.

About HeyMama

HeyMama is the largest and fastest growing online community of working and entrepreneurial moms in the country, dedicated to providing support, information, relationships, and solidarity for over 3,400 moms. Follow us on Instagram, Facebook, and Twitter.

Are you a working mom? Read about how other working moms juggle work and home life.

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