The feminine hygiene products market share is expected to increase by USD 8.69 billion from 2020 to 2025. The market’s growth momentum will accelerate at a CAGR of 4.82 percent.
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The feminine hygiene products market is categorized by Technavio as a part of the global personal products market. The feminine hygiene products market research report provides valuable insights on the post-pandemic impact on the market. This helps companies evaluate their business approaches.
Product insights and news
The feminine hygiene products market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability and prospects of the leading companies. For instance, Corman Spa, a leading vendor, offers environmentally friendly, organic cotton pads and panty liners.
View the market report outlook to know more about vendors in the market
Vendor insights
The report identifies the following as the dominant vendors in the market:
- Corman Spa
- Edgewell Personal Care Co.
- Essity Aktiebolag (publ)
- Hengan International Group Co. Ltd.
- Kao Corp.
- Kimberly-Clark Corp.
- Maxim Hygiene Products Inc.
- Ontex Group
- The Procter and Gamble Co.
- Unicharm Corp.
Feminine hygiene products market: key drivers
The aggressive marketing by vendors and a dedicated section for feminine hygiene products for better visibility are driving the feminine hygiene products market. For instance, feminine hygiene wash products have been positioned next to tampons and sanitary napkins. These products are purchased regularly by women during the same store visit. The introduction of new and innovative products, coupled with advertisements to attract female consumers, particularly the younger generation, to purchase feminine hygiene products is expected to drive market growth during the forecast period.
The vendors are working for increasing the visibility of their products and establishing brand identity. For instance, in March 2016, Procter & Gamble launched a pilot program in 25 schools in the US. Through this program, the company is expected to provide free tampons and pads to middle and high school students. Through such initiatives, the company focuses on increasing awareness about such products. Such awareness campaigns strengthen brand visibility, resulting in high sales.
Feminine hygiene products market: key challenges
The prevalence of side effects is expected to be a major hindrance to the feminine hygiene products market during the forecast period. Concerns have been raised about the use of feminine hygiene products such as sanitary napkins. They cause several side effects that include infections that affect the general health of users. For instance, scented sanitary napkins have artificial fragrances and harmful chemicals that may cause irritation. They may also cause infections in the long run. These sanitary napkins also include dioxin (a chlorine-based bleaching agent) that causes reproductive health issues in women.
Further, they also include furans that are present in pesticides and added as a key component of sprays used on inorganically grown cotton (used to manufacture sanitary napkins). The use of sanitary napkin products may also lead to TSS. The major symptoms of this condition are low blood pressure, vomiting, dizziness, diarrhea, rashes, red eyes and high fever. Such side effects create a negative perception of feminine hygiene products and are expected to hamper the growth prospects of the market during the forecast period.
Market scope
| Feminine Hygiene Products Market Scope | |
| Report Coverage | Details |
| Page number | 120 |
| Base year | 2020 |
| Forecast period | 2021-2025 |
| Growth momentum & CAGR | Accelerate at a CAGR of 4.82 percent |
| Market growth 2021-2025 | $ 8.69 billion |
| Market structure | Fragmented |
| YoY growth (percent) | 4.00 |
| Regional analysis | Europe, North America, APAC, South America, and MEA |
| Performing market contribution | Europe at 37 percent |
| Key consumer countries | US, China, UK, Germany, and Japan |
| Competitive landscape | Leading companies, Competitive strategies, Consumer engagement scope |
| Key companies profiled | Corman Spa, Edgewell Personal Care Co., Essity Aktiebolag (publ), Hengan International Group Co. Ltd., Kao Corp., Kimberly-Clark Corp., Maxim Hygiene Products Inc., Ontex Group, The Procter and Gamble Co., and Unicharm Corp. |
| Market dynamics | Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
| Customization purview | If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Europe’s contribution to the feminine hygiene products market
The increase in the number of women in the workforce, especially in countries such as the UK, Germany and France, making them financially sound to invest in hygiene products such as tampons and menstrual cups to meet their hygiene needs is expected to propel the feminine hygiene products market growth in Europe over the forecast period. The region is expected to contribute 37 percent of market growth as countries such as the UK and Germany are the key markets for feminine hygiene products. Market growth in Europe is expected to be higher than the growth of the market in other regions.
Market segmentation
The feminine hygiene products market is divided by products into the sanitary napkins segment, tampons segment, pantyliners segment, menstrual cups segment and feminine hygiene wash segment. The sanitary napkins segment is expected to be the major contributor to the market during the forecast period. Various seminars and campaigns about the hygiene and disposal of sanitary napkins have been organized in schools and colleges globally creating a demand for sanitary napkins globally. This is especially important in developing countries such as India and China. Such factors are expected to lead to the growth of the feminine hygiene products market through this segment.
Key highlights
- CAGR of the market during the forecast period 2021-2025
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of feminine hygiene products market vendors
- Accurate predictions on upcoming trends and changes in consumer behavior
- Detailed information on factors that will drive feminine hygiene products market growth during the next five years
- Precise estimation of the feminine hygiene products market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the feminine hygiene products industry across Europe, North America, APAC, South America and MEA
Table of Contents:
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 07: Parent market
- Exhibit 08: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 09: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 10: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 11: Chart on Japan – Market size and forecast 2021-2026 ($ million)
- Exhibit 12: Data Table on Japan – Market size and forecast 2021-2026 ($ million)
- Exhibit 13: Chart on Japan: YOY growth 2021-2026 (percent)
- Exhibit 14: Data Table on Japan: YOY growth 2021-2026 (percent)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 15: Five forces analysis – Comparison between2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 16: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 17: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 18: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 19: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 20: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 21: Chart on Market condition – Five forces 2021 and 2026
5 Market Segmentation by Distribution Channel
- 5.1 Market segments
- Exhibit 22: Chart on Distribution Channel – Market share 2021-2026 (percent)
- Exhibit 23: Data Table on Distribution Channel – Market share 2021-2026 (percent)
- 5.2 Comparison by Distribution Channel
- Exhibit 24: Chart on Comparison by Distribution Channel
- Exhibit 25: Data Table on Comparison by Distribution Channel
- 5.3 Offline – Market size and forecast 2021-2026
- Exhibit 26: Chart on Offline – Market size and forecast 2021-2026 ($ million)
- Exhibit 27: Data Table on Offline – Market size and forecast 2021-2026 ($ million)
- Exhibit 28: Chart on Offline – YOY 2021-2026 (percent)
- Exhibit 29: Data Table on Offline – YOY 2021-2026 (percent)
- 5.4 Online – Market size and forecast 2021-2026
- Exhibit 30: Chart on Online – Market size and forecast 2021-2026 ($ million)
- Exhibit 31: Data Table on Online – Market size and forecast 2021-2026 ($ million)
- Exhibit 32: Chart on Online – YOY 2021-2026 (percent)
- Exhibit 33: Data Table on Online – YOY 2021-2026 (percent)
- 5.5 Market opportunity by Distribution Channel
- Exhibit 34: Market opportunity by Distribution Channel ($ million)
6 Market Segmentation by Product
- 6.1 Market segments
- Exhibit 35: Chart on Product – Market share 2021-2026 (percent)
- Exhibit 36: Product Data Table – Market share 2021-2026 (percent)
- 6.2 Comparison by Product
- Exhibit 37: Product Chart Comparison
- Exhibit 38: Product Data Table Comparison
- 6.3 Shampoo – Market size and forecast 2021-2026
- Exhibit 39: Shampoo Chart – Market size and forecast 2021-2026 ($ million)
- Exhibit 40: Shampoo Data Table – Market size and forecast 2021-2026 ($ million)
- Exhibit 41: Shampoo Chart – YOY growth 2021-2026 (percent)
- Exhibit 42: Shampoo Data Table – YOY growth 2021-2026 (percent)
- 6.4 Conditioners – Market size and forecast 2021-2026
- Exhibit 43: Chart on Conditioners – Market size and forecast 2021-2026 ($ million)
- Exhibit 44: Data Table on Conditioners – Market size and forecast 2021-2026 ($ million)
- Exhibit 45: Chart on Conditioners – YOY growth 2021-2026 (percent)
- Exhibit 46: Data Table on Conditioners – YOYr growth 2021-2026 (percent)
- 6.5 Hair color – Market size and forecast 2021-2026
- Exhibit 47: Chart Hair color – Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Data Table Hair color – Market size and forecast 2021-2026 ($ million)
- Exhibit 49: Chart Hair color – YOY growth 2021-2026 (percent)
- Exhibit 50: Data Table Hair color – YOY growth 2021-2026 (percent)
- 6.6 Hair styling – Market size and forecast 2021-2026
- Exhibit 51: Chart on Hair styling – Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Hair styling Data Table – Market size and forecast 2021-2026 ($ million)
- Exhibit 53: Hair styling Chart – YOY growth 2021-2026 (percent)
- Exhibit 54: Hair styling Data Table – YOY growth 2021-2026 (percent)
- 6.7 Others – Market size and forecast 2021-2026
- Exhibit 55: Chart on Others – Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Data Table on Others – Market size and forecast 2021-2026 ($ million)
- Exhibit 57: Chart on Others -YOY growth 2021-2026 (percent)
- Exhibit 58: Data Table on Others – YOY growth 2021-2026 (percent)
- 6.8 Market opportunity
- Exhibit 59: Product Market opportunity ($ million)
7 Customer Landscape
- 7.1 Customer landscape overview
- Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Drivers, Challenges, and Trends
- 8.1 Market drivers
- 8.2 Market challenges
- 8.3 Impact of drivers and challenges
- Exhibit 61: Impact of drivers and challenges in 2021 and 2026
- 8.4 Market trends
9 Vendor Landscape
- 9.1 Overview
- 9.2 Vendor landscape
- Exhibit 62: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 63: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 64: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 65: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 66: Matrix on vendor position and classification
- 10.3 Arimino Co. Ltd.
- Exhibit 67: Overview
- Exhibit 68: Product / Service
- Exhibit 69: Key offerings
- 10.4 Hoyu Co. Ltd.
- Exhibit 70: Overview
- Exhibit 71: Product / Service
- Exhibit 72: Key offerings
- 10.5 Kao Corp.
- Exhibit 73: Overview
- Exhibit 74: Business segments
- Exhibit 75: Key offerings
- Exhibit 76: Segment focus
- 10.6 LOreal SA
- Exhibit 77: Overview
- Exhibit 78: Business segments
- Exhibit 79: Key news
- Exhibit 80: Key offerings
- Exhibit 81: Segment focus
- 10.7 Mandom Corp.
- Exhibit 82: Overview
- Exhibit 83: – Business segments
- Exhibit 84: Key offerings
- Exhibit 85: Segment focus
- 10.8 Shiseido Co. Ltd.
- Exhibit 86: Overview
- Exhibit 87: Business segments
- Exhibit 88: Key offerings
- Exhibit 89: Segment focus
- 10.9 TAKARA BELMONT Corp.
- Exhibit 90: TAKARA BELMONT Corp. – Overview
- Exhibit 91: Product / Service
- Exhibit 92: Key offerings
- 10.10 The Estee Lauder Co. Inc.
- Exhibit 93: The Estee Lauder Co. Inc. – Overview
- Exhibit 94: Business segments
- Exhibit 95: Key news
- Exhibit 96: Key offerings
- Exhibit 97: Segment focus
- 10.11 The Procter and Gamble Co.
- Exhibit 98: Overview
- Exhibit 99: Business segments
- Exhibit 100: Key news
- Exhibit 101: Key offerings
- Exhibit 102: Segment focus
- 10.12 Unilever PLC
- Exhibit 103: Unilever PLC – Overview
- Exhibit 104: Business segments
- Exhibit 105: Key news
- Exhibit 106: Key offerings
- Exhibit 107: Segment focus
11 Appendix
- 11.1 Scope of the report
- 11.2 Inclusions and exclusions checklist
- Exhibit 108: Inclusions checklist
- Exhibit 109: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 110: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 111: Research methodology
- Exhibit 112: Validation techniques employed for market sizing
- Exhibit 113: Information sources
- 11.5 List of abbreviations
- Exhibit 114: List of abbreviations
About us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library and its client base consist of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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