Hey Savi, the new UK fashion search and recommendation platform, announced it has secured £2.2 million in investment. The funding round is one of the largest raises at the pre-seed stage by an all-female-founded, UK technology start-up. Hey Savi will completely reshape the way fashion lovers search and shop online with its fashion tech. The company uses advanced Artificial Intelligence (AI) alongside unique customer and fashion data. They deliver a highly personalized solution for customers to find and buy their perfect outfit the first time, every time.
Victoria Peppiatt, Angela Vinci and Sarah Daniel founded Hey Savi. The trio of dynamic entrepreneurs bring a wealth of experience across their combined portfolio. They boast an impressive record of starting, building, scaling and exiting high-growth businesses. Previously recognized by Management Today as Tech Entrepreneur of the Year, Peppiatt is a second-time tech founder, investor and NED, having exited her previous start-up, Phrasee, in 2022. In previous executive roles, Vinci developed world-leading consumer products for some of the largest global fashion, retail and technology brands including Farfetch, Gap, Sephora, Vinted and Apple. Daniel, ex-Global CEO of Prominate, brings her extensive experience of successfully scaling fast-growth profitable businesses across international markets.
Fashion tech impact
The combination of an enormous market opportunity and the clear customer need for a more personalized online shopping experience is the driving force for the founders. In the UK alone, consumers make over 10,000 fashion searches every minute. Yet search functionality for online shopping has not changed since the internet began. The emergence of transformational technologies combined with a shift in customer expectations provides the opportunity to reconnect shoppers with retailers.
Vinci, co-founder and Chief Product and Technology Officer (CPTO) at Hey Savi commented, “The challenge consumers face today is that search engines will always prioritize their business models of paid advertising, rather than delivering relevant results.”
She continued: “The search experience is outdated and not fit for today’s fast-paced fashion environment. We are creating an experience customers will love and that will give them confidence in their choices. The industry-leading, fully female product team developed Hey Savi’s unique platform. The platform reignites the way customers engage with retailers online, unlocking millions in new revenue.”
Hey Savi leaders
Co-founder and Co-CEO, Sarah Daniel, added: “As a leadership team, our combined experience is incredibly compelling. As we build the company from the ground up – our ethos to deliver a ‘people-first’ culture, along with product excellence. It will set us apart from closest competitors in this space and be the engine to drive our business in the UK and globally.”
Victoria Peppiatt, Co-founder and co-CEO, commented on the funding: “The response to our raise has been phenomenal. The huge support we’ve received from high-profile investors, including well-respected angels from Boardwave, Founders Capital and the WITSEND community, has both validated the potential of our product and reaffirmed the market opportunity. On top of which, we are incredibly proud of the fact that 54% of our investors are female.”
Hey Savi is supported by an industry-leading advisory board including Gareth Jones, Chief Marketing Officer at Sotheby’s, ex-CMO at eBay and Farfetch, Robin Sutara, Chief Data Officer at Databricks, ex-Chief Data Officer at Microsoft and Richard Goold, Partner at Wilson Sonsini.
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