Producer of the world’s most innovative catwalks, Jessica Minh Anh, visited Soneva Fushi and Soneva Jani as part of her Fashion X Sustainability photo and video series in the Maldives. Using her unique visual concepts, the supermodel turned entrepreneur told the story behind Soneva’s sustainability initiatives while exploring the heavenly island. Jessica as she learned about the sustainability practices at Eco Centro, the hub for Soneva’s “Waste-to-Wealth” concept, Shades of Green organic garden, and eco-friendly villas.
An advocate for renewable energy, Minh Anh famously transformed America’s iconic Hoover Dam and Spanish GemaSOLAR power plant and into the world’s newest runways. “It was a conscious decision for me to pick the Maldives for this special shoot. I wanted to highlight the importance of sustainability through artistic and cinematic captures. I believe we can stimulate the mindset towards green initiatives in a creative way,” said Minh Anh. The young entrepreneur has been continuously inspiring a new generation of courageous leaders with her mind-blowing productions atop the Eiffel Tower and Grand Canyon Skywalk, and her unwavering focus on reinvention and innovation, which she recently shared in a TEDx Conference.