early stage entrepreneurs
Finding Funding Networking News Briefs Startup

Famous Amos Begins National Search to Award Three Early-Stage Entrepreneurs

Ferrero North America, in partnership with the U.S. Black Chambers, Inc., announced its 2024 Famous Amos Ingredients for Success Entrepreneurs Initiative. The annual national program is in its fourth year. The program provides a capital award, resources and mentorship services to Black early-stage entrepreneurs. The program invites eligible start-up businesses to apply for the opportunity to receive a $50,000 award. Apply at FamousAmosIngredientsForSuccess.com through August 4, 2024.

Eligible businesses must be at minimum 90 percent Black-owned, in business for five years or less and headquartered in the United States. The businesses must be owned by individuals 21 years or older. To be considered, applicants must submit a 90-120 second pitch video that explains why they should receive the $50,000 award for their business. This year’s winners and finalists will join an established network of entrepreneurs who have grown their businesses with the program’s help.

Early-stage Black entrepreneurs

“Ferrero North America and Famous Amos continue to support the Ingredients for Success program and honor the legacy of Wally Amos,” said Rachna Patel, Vice President of Marketing for Famous Amos. “The purpose of Ingredients for Success is to help Black-owned businesses grow. They will have resources that lead to long-term success. We look forward to continuing to make an equitable impact on the Black business community with the help of our partner this year, the U.S. Black Chambers, Inc.”

The U.S. Black Chambers

The U.S. Black Chambers, Inc. will serve as the 2024 community partner of Famous Amos Ingredients for Success Entrepreneurs Initiative. The partner’s support for the program includes a range of services designed to assist entrepreneurs. These services include workshops, mentor pairing, educational resources and more.

“The U.S. Black Chambers is proud to bring our vast experience in supporting and uplifting Black business. We offer services from advocacy to mentorship to the Famous Amos Ingredients for Success network,” said Ron Busby Sr., President and CEO of the U.S. Black Chambers, Inc. “Ingredients for Success has impacted nearly 10,000 entrepreneurs so far with its mission to reach and empower start-up Black businesses. As the National Voice of Black Business, we stay committed to providing even more Black business owners with the benefits of the program and access to additional resources and support. This strong community of leaders deserves everything they need to reach their potential.”

Program information for early-stage entrepreneurs

A panel of renowned Black entrepreneurs will select three grand prize winners at the close of this program cycle. The panel includes Steve Canal, Grant Warner and Kendra Bracken-Ferguson. The winners will receive an award of $50,000 in capital business funds, wrap-around business resources and services and publicity. There have been three previous program cycles since 2021, so far awarding $450,000 to a total of nine winners. Each year, the program receives more than 2,000 applications for review and consideration.

For more information, please visit FamousAmosIngredientsForSuccess.com.

Check for errors 160x600 1

©Innovation Women LLC 2022

Innovation Women ® is a registered trademark of Innovation Women LLC