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Using Customer Development To Better Your Product Or Service

September 27, 2016 @ 5:30 pm - 6:30 pm


You’re supposed to target customers based on what they love, not on what YOU love. Do you know how to tap into your customer’s needs? Customer development is the process of figuring out what the problem is and who has it and who is willing to pay for that problem to be solved. In this one hour workshop, Dawn and Natasha will teach you how consumer behavior has evolved, how to create targeted customer profiles to market to, the types of ways consumers like to shop and how to talk to your customer.

Includes light refreshments and workshop materials.


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Scibelli Enterprise Center
1 Federal Street
Springfield, MA United States
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