If you are just starting out with email marketing or maybe you are a veteran but you want to get better open rates on your emails, here are some important don’ts that you should avoid.
Don’t Spam
I know you have probably heard this time and time again but some people don’t get it. You don’t want to spam your list. Keep in mind that they subscribed to your list to get useful information. Also, if they haven’t given you permission to send them emails, don’t do it.
Don’t Not Include Unsubscribe
You always want to give people the option to unsubscribe from your list. So don’t send an email without including that. Now, I’m not saying that we want people to unsubscribe but we don’t want to make it difficult for them to do either. Just because they unsubscribe does not mean they may not be interested later in something else you may be offering.
Don’t Have A Poor Subject
If you want your emails to get opened, have an interesting subject line. Think about what you would open.
Don’t forget to include a call to action in your emails.
That call of action doesn’t have to be some type of offer to get them to buy. It could be something to get them to interact such as clicking on a link or posting a comment, etc.
Don’t Have Multiple Calls To Action
Your message should be short bite sized pieces that are easily digestible. People are busy and have short attention spans. You don’t want to give so much information and various things for them to do that they feel like they have to come back later, because they may not even come back at all. Remember, they are probably getting blasted with tons of emails and you want them to be glad that they opened your email.
Don’t Not Clean Your List
Did you know that if you get a lot of bounced emails that it affects your email reputation which in turns affects your deliverability? Yes, it’s true. You may have an auto responder that removes them automatically after a certain period of time and that’s great! However, don’t wait for that to happen. Clean up your own list. Remove those bounces and invalid emails as soon as possible.
Don’t email your readers just for the sake of emailing them.
Educate your readers by sharing content that informs. When you do this it will build trust with them and they will be more willing to buy from you in the future.
Finally, don’t use paid or rented out email list.
These people don’t know you and don’t know what you have to offer. When you send them a message, they will wonder who you are and also think they never requested any information from you. This can get you on the spam list fast so don’t do it. The best list is the one you get from people opting in to your list.
Juanita Dailey is a published author and Internet marketer who works from the comfort of her home. She loves to help others take their businesses to the next level using proven strategies and techniques. Head on over to http://www.daileywealth.co to receive more business building tips and to receive her free e-book that reveals “7 Traffic Generating Strategies” she’s used to get visitors to her blog.
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