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Ellevest and HelloPrenup Forge Strategic Partnership to Demystify Prenuptial Agreements

In 2021, Lioness interviewed Julia Rodgers and Sarabeth Jaffe of HelloPrenup about their company and their appearance on Shark Tank. The pair connected with Sharks Kevin O’Leary and Nirav Tolia who offered up $150,000 for 30 percent of the company.

HelloPrenup and Ellevest recently announced a new partnership focused on informing couples about the benefits of prenuptial agreements and providing tools to build financial security in marriage. HelloPrenup is the leading online platform for creating streamlined prenuptial agreements. Ellevest is the investing and wealth management company built by women, for women.

The collaboration leverages Ellevest’s mission to get more money in the hands of women and HelloPrenup’s innovative approach to making legal and financial preparations for marriage accessible, to dispel the preconceived notion that prenups are only for the wealthy, and rather for anyone interested in managing their financial futures prudently.

Partnership to educate about prenuptial and finance

“We feel thrilled to partner with Ellevest to demystify financial agreements for couples. This collaboration represents a powerful opportunity to support women in taking proactive steps toward financial autonomy and mutual understanding before marriage,” said Julia Rodgers, CEO and founder of HelloPrenup.

“At Ellevest, we believe in talking about money and removing the stigma around money conversations, especially with a future partner. There are many misconceptions about what a prenup is and who exactly needs one. This is why HelloPrenup and Ellevest are a great match,” said Sallie Krawcheck, Ellevest founder and CEO. 

HelloPrenup and Ellevest are transforming perceptions of financial planning for marriage, emphasizing fairness, transparency and mutual respect with their resources and education. For more information, please visit Ellevest’s Magazine or HelloPrenup’s Prenup Blog

About HelloPrenup

HelloPrenup helps couples co-create their future and protect their ass(ets) prior to marriage. It is the only all-in-one premier prenup platform offering state-specific notarized prenups with optional attorney support. Only thing they can’t do? Get married for you.

About Ellevest

Ellevest was founded by CEO Sallie Krawcheck. The aim is to get more money in the hands of women through women-centered investing, financial planning and wealth management. Today, the mission-driven financial company has $2 billion in assets under management, a community of more than three million and is the eighth fastest-growing fee-only Registered Investment Advisor in the U.S. with assets of $1 billion+. See for more information.

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