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Crown Royal’s Generosity Hour Event Celebrates Black-owned Atlanta Beauty Businesses

Crown Royal gives back to the Fearless Foundation as they support Black salons who serve communities through their Generosity Fund.

Crown Royal is raising a glass to celebrate Black beauty and small business owners. The Canadian Whisky Brand organized a special Generosity Hour event in Atlanta. The goal was to celebrate and build connections between Black beauty small business owners. To do so, it teamed up with entrepreneur Alicia Scott of Range Beauty, and the Grammy-nominated duo, EARTHGANG.

Crown Royal, Range Beauty and EARTHGANG team up on giveback initiatives

Alicia Scott and EARTHGANG

The evening was emceed by Alicia Scott, owner, and founder of Range Beauty. She surprised local Atlanta small business owners in attendance with a total of $40,000 in gifts. Scott did so on behalf of Crown Royal, as a thank you for their dedication to the community. EARTHGANG also partnered with Crown Royal to support local Atlanta artists (musicians, dancers, actors, etc.). The duo performed and broadcasted their show via livestream from their Instagram page (@earthgang).

Furthermore, Crown Royal culminated its first year as a partner of the WNBA’s Atlanta Dream. As part of National Black Business Month, WNBA’s had players visit local Atlanta salons. The team got get services completed to thank them for their commitment to the community.

“Crown Royal Generosity Hours celebrate the true icons. To celebrate those making an impact in their communities. Those providing support to amplify their work,” said Nicky Heckles, Vice President of Crown Royal. “As a brand, it’s important for us to showcase our continued support of Black-owned businesses. Crown Royal recognizes the important role the beauty industry has in their communities. We look forward to continuing partnerships with these business owners. We want to champion all they do to make those in their communities feel good inside and out.”

Crown Royal will be donating $25,000 to the Fearless Foundation

In addition, Crown Royal will continue their support of Black small businesses and entrepreneurs. The company is donating $25,000 to the Fearless Foundation. Fearless Foundation is an Atlanta-based non-profit, from Fearless Fund, to educate and empower entrepreneurs of color.

“Through this partnership with Crown Royal, we are excited to provide local Atlanta small business owners. We will provide access to educational and monetary resources” said Arian Simone, CEO and Co-Founder, of Fearless Fund and Fearless Foundation. “Generosity Hour gave Black beauty business owners the opportunity to network and celebrate their dedication to the Atlanta community.”

Join Crown Royal in toasting the people that matter most in our communities by visiting

About Crown Royal

Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world. The company has a tradition as long and distinctive as its taste. The whisky’s special blend commemorates King George VI and Queen Elizabeth of Great Britain’s grand tour of Canada in 1939. Crown Royal’s smooth, elegant flavor and gift-worthy presentation reflect its regal origins, becoming the epitome of Canadian whisky. For more information, visit Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America

Diageo is a global leader in beverage alcohol. It has an outstanding collection of brands, including:

  • Johnnie Walker
  • Crown Royal
  • Bulleit and Buchanan’s whiskies
  • Smirnoff
  • Cîroc and Ketel One vodkas
  • Casamigos, DeLeon and Don Julio tequilas
  • Captain Morgan
  • Baileys, Tanqueray
  • Guinness.

Diageo is listed on both the New York Stock Exchange and the London Stock Exchange. The company currently sells its products in more than 180 countries around the world.

For more information about Diageo, its people, brands, and performance, visit Visit Diageo’s global responsible drinking resource,, for information, initiatives, and ways to share best practices. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Fearless Foundation

The Fearless Foundation is a 501c3 organization. Its mission is to educate entrepreneurs through training, reduce racial inequities, and empower African-Americans to gain access to capital. We offer grant programs for businesses, educational entrepreneurial programs, and college scholarships. For more information, please visit


EARTHGANG is the Grammy-nominated, Platinum-certified duo from Atlanta, GA comprised of Olu and Wowgr8. The pair debuted on the scene with a string of EPs. They quickly garnered a reputation for their eclectic style and infectious live energy. Marrying lean, sharp-eyed lyricism with Southern-fried soul. Every song arrives fully formed, hitting hard and landing jokes while also delving deep into political issues.

They were first spotted by J.Cole at one of their live shows. The pair promptly signed to his Interscope Records joint venture, Dreamville Records. Since the signing, EARTHGANG has become a force in the music space. They have released bodies of critically acclaimed work like the “culturally significant record” (NPR) Ghetto Gods; debut album Mirrorland; collective earworm Spilligion, as well as the revered Dreamville compilation, Revenge of the Dreamers III— which earned the pair two Grammy nominations as well as their first #1 album status.

In 2020, when the world stopped, EARTHGANG persevered with its social and community justice work. They opened a community garden. Also, they teamed up with First Lady Michelle Obama and Stacey Abrams to turn out votes in their home state, Georgia. If this wasn’t enough, EARTHGANG’s exciting collaboration often spans genres. They have worked with Gorillaz, Brittany Howard, Louis The Child, Jon Batiste, Tokimonsta, Dermot Kennedy, and many more. The pair is also one of live music’s most revered performers. Taking their dynamic live set to major festivals and sold-out venues globally, they play to loyal fan bases.

About the Atlanta Dream

The Atlanta Dream is a professional women’s basketball team based in Atlanta, Ga. that strives to build a place where our team, our fans and our city come together to represent the community we seek to serve. We enter our 15th year in 2022 with new ownership, new leadership, and a commitment to building the best franchise in the WNBA. We celebrate diversity, represent Atlanta, reward innovation and imagination, and aim to empower women both on and off the court. The team currently plays home games at the Gateway Center Arena @ College Park and has qualified for the WNBA Playoffs in nine of its first 14 seasons. To learn more about the Dream and purchase 2022 season tickets, mini-plans, and single-game tickets, please visit or call 877-977-7729.

Curious about more Atlanta business stories? Meet The Six Startups Led By Black And Latina Women From The First-Ever BIG Demo Day In Atlanta

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