Coolhaus, a women-founded ice cream brand, and Black Girl Ventures (BGV), an organization creating access to capital for Black and Brown woman-identifying entrepreneurs, announced the launch of “Currency Cake.” This is the first-ever pint of ice cream created to fund the next generation of Black and Brown female business owners. “Currency Cake” is a carrot cake batter ice cream with cream cheese frosting swirl and candied pecans.
“All proceeds from Currency Cake will go toward creating a grant for Black and Brown women business owners for marketing, IP and design needs,” said BGV CEO Shelly Bell. “At Black Girl Ventures we work to create access to capital, capacity and community. We support and help in the building of businesses that will affect generations to come.”
Supporting Black and Brown female founders
Only 0.27% of Black women receive venture capital. Many founders rely on fundraising through family and friends, grants and crowdfunding. These options only tend to cover operations and product development. One key component to a successful business that many of BGV’s own entrepreneurs want help on is marketing. Currency Cake ice cream is here to move that dial.
“When we have big ideas for brands that can change the game, the next step is finding unique ways to communicate the message,” said Coolhaus CEO Natasha Case. “It’s so important that Black and Brown female founders have access to the capital and resources to make that possible. We are excited to see the funds from the grant very strategically support those elements of growing a company … which can often be unaffordable. We can’t wait to see the amazing work that comes from funding BGV brands in this specific capacity.”
Currency Cake will be available via eCommerce at cool.haus/collections/all. It is also available from the Coolhaus flagship scoop shop in Culver City or delivery channels (Doordash, UberEats and Postmates). The pint retails for $11.