It’s A Competitive World. Chase Your Customer.

It’s a competitive world. Everywhere you look you have choices. McDonald’s or Burger King or Home Depot or Lowe’s. Why should your customer choose you?

It's A Competitive World. Chase Your Customer. - Lioness MagazineIt’s a competitive world. Everywhere you look you have choices. McDonald’s or Burger King, Home Depot or Lowe’s, Sedan or Coupe – the list goes on and on.

As a business owner, you know your clients are aware of their choices. So, why choose you? It’s the age old question we ask ourselves when writing marketing language, figuring out pricing and working on those hefty business plans.


You are your ace. This is the card of cards you pull and no one else can trump it. Why? Competitors aren’t even playing with the same deck.

No one can do what you do better than you, because they are not YOU. You want to grow? Take it to the next level? Figure out what you’re really good at, do it and blab about it. Not in an obnoxious way. Get strategic. Get smart. Get inventive when it comes to the blabbing. And you better have some stuff (work) to back it up at Show & Tell time. If you aren’t at the stage to share a decent portfolio with a potential client, toss some respectable companies some freebies so you can get some buzz and experience.

The greatest Olympians in the world will tell you while they know who their competition is, when it’s go time, they are only concerned with their performance. For example, if they are a runner  – they focus on their time. Sure they keep an eye on their rivals in their peripheral vision, but their eyes and body are facing the finish line.

It’s good to know what your competition is doing, but don’t go crazy making comparisons and trying to be like them. Consumers don’t need more of the same. They want something new, different or a better version of what they already love. This is your chance to blow their socks off.

You are a unique individual. Let your talent shine. And bring it!

About the author

Natasha Zena

Around age eight Natasha Zena was told it was a woman’s job to take care of the home and since then she has built a career out of telling women they can do whatever the hell they want to do. She is the co-founder of Lioness, the go-to news source for everything female entrepreneur. Natasha was recognized as an emerging leader in digital media by The Poynter Institute and the National Association of Black Journalists. She has mentored women entrepreneurs and moderated panels at a number of national accelerators, Startup Weekends and conferences such as The Lean Startup Conference, the Massachusetts Conference for Women, Women Empower Expo and Smart Cities Connect. Natasha is also the author of the popular whitepaper, "How To Close The Gender Gap In Startup Land By 2021." In her spare time, she writes short fiction and hangs out with her son, Shaun.

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