CerraCap Cares, a women-led impact fund, recently invested in Cuentame, a B2B mental well-being company. The decision comes from the compromise of CerraCap to address challenges in mental health and its stacking cost. Pre-pandemic burnout was already a big problem. Post-pandemic, the situation has grown increasingly dire costing organizations across sectors an estimated $125 to $190 billion annually. Burnout and stress are everywhere. Such staggering numbers draw attention to stark reality. Cuentame’s machine learning platform places a lot of emphasis on the role of workplace stress, and the related high cost of healthcare. Through its tech solution, Cuentame is enabling organizations to act and to prevent turnover due to burnout. It is designed to inspire and increase engagement in the workplace and promote a culture of proactive prevention to address burnout.
There are several areas where the lack of mental care can have indirect economic costs. This includes organizational costs related to absenteeism, presenteeism, turnover, public and private disability costs, lost tax revenue from unemployment and underemployment. Today, emphasis on mental well-being investment continues to gain the attention of the public and private sectors.
“We believe it is now a matter of global obligation to address the psychological risk factors. It’s necessary for preventing and promoting a favorable environment in the workplace. With an increased need to offer mental health support by corporations, Cuentame is positioned to lead and have market penetration and growth in Latin America and beyond. Cuentame value proposition grows further. Its integration elevates human resource function to be a data-driven organization for talent management,” shared Nikki Arora, General Partner, CerraCap Cares. “Cuentame’s tangible value aligns with our mission to impact billions of lives. We offer solutions that promise positive influence and create evidence-based change.”
How did Cuentame begin as an organization?
Cuentame began its operations in 2019. The organization has transformed the experience of more than 64 thousand collaborators and their family members in 30 high-impact global organizations. It has influenced the reduction of the turnover of key talent by up to 60 percent and increased the well-being of workers in the company by increasing participation by 40 percent.
“Our users range from growing startups to multinational corporations. We understand their priorities and the different backgrounds every person has—from an employee in a manufacturing plant to the technology lead at a corporation. So, we provide a personalized experience to each collaborator. We offer a variety of mental health tools:
- Soft skills training, such as emotional intelligence.
- Time management.
- Online psychological therapy with certiﬁed psychologists in a safe and conﬁdential environment.
“CerraCap Cares has a team with cumulative experience & global ecosystem. Combined with their proven sales and scale model with effective proven risk mitigation techniques, have aided portfolio companies in the many markets they invest,” said Regina Athie CEO, Cuentame. “We look forward to the addition of CerraCap Cares to our select investor’s group. With their partnership, we are sure to foster a more sustainable pathway.”
About CerraCap Cares
CerraCap Cares is a women-led impact fund investing in early-stage human-centered technologies. It aims to reduce disparities and innovate solutions for the 3Es:
- The Environment.
- The Empowerment of individuals and communities.
The core investment thesis is that technology can be the great equalizer. It can reduce disparities and empower communities—all while generating strong financial returns. Their target focus is the underserved, particularly socially and economically disadvantaged communities. CerraCap Cares is on a mission to unleash the power of technology for good.
Cuentame is a B2B mental well-being company based in Latin America. It focuses on reducing turnover and raising employee engagement by addressing employee burnout in the enterprise world. Through its digital solution, Cuentame empowers companies to lead into the future workspace of mindfulness and higher participation. Cuentame has already made strides by providing its solution accessible to more than a hundred thousand users for the first time in their life. Cuéntame is on a mission to eliminate every barrier to mental health globally starting in Latin America. For more information, visit its website: https://sicuentame.com/
Mental health is a key factor in our personal and professional lives. Read more about it in 5 Strategies Employers Can Use To Address Workplace Mental Health Issues.