Total Mom Inc. celebrates its fifth year of providing support to Canadian women entrepreneurs. The award-winning initiative, Canada’s Total Mom pitch, has officially launched across the country and is accepting applications to its entrepreneurship program. The program, which pivoted virtually at the beginning of the pandemic, has expanded and has supported over 6,000 applicants to date.
Canadian moms can submit the vision for their business online via totalmompitch.ca until March 20, 2023. Applicants will move through the voting process. Then, the top 100 small businesses go through a business accelerator program and get the opportunity for national media recognition and visibility.
The top five finalists will pitch their business idea live at the Canadian Women Entrepreneur Industry Gala (CWEgala) on May 30, 2023, in front of leading companies, executive judges, media and influencers. The prizes include non-dilutive funding, business services, and more.
What is the motivation behind the initiative?
“Total Mom Inc. exists because it’s simply unrealistic to expect women to have to choose between their career and raising a family,” said Anna Sinclair, CEO of Total Mom Inc. “We are building an organization that supports working women. We plan to grow our programs and events, and Total Mom Pitch is an exciting program that fuels our dedication to women.”
Total Mom receives support from major companies and organizations to help busy moms access education, connections and funding. Some of these companies have included:
- The Scotiabank Women Initiative
- American Express
- Export Development Canada (EDC)
- Business Development Bank of Canada (BDC)
Who is Total Mom partnering with?
This year, Total Mom is proud to announce a new two-year partnership with Bell.
“As an organization, we admire how Bell is advancing how Canadians connect with each other and the world. They are championing diversity, equity, inclusion and belonging. Bell’s desire to support women entrepreneurs is why we will be working together over the next two years. We will work on Canada’s Total Mom Pitch initiative, and a new scholarship program that provides business education for hard-working women raising a family”, says CEO Anna Sinclair.
Total Mom Inc has partnered with the newly launched fintech company huumans to offer participants bookkeeping support.
“Our daily mission is to elevate entrepreneurs and support small business ownership, making it as accessible as possible,” said Paula Festas, Chief Executive Officer at huumans. “We’ve seen firsthand, the obstacles that women – and especially mothers – face when starting a small business. We are grateful to work alongside Total Mom Inc., which understands the importance of equitable access to entrepreneurship”.
After five years of the Total Mom Pitch, this is the best year for women entrepreneurs to apply. This opportunity will allow moms across Canada to be recognized in-person at a 250+ gala with industry champions. For more information, visit www.totalmompitch.ca.
About the Total Mom Inc.
Total Mom Inc. is a professional community network helping ambitious women founders start and grow their businesses while juggling motherhood. Established in 2017, Founder & CEO Anna Sinclair started Total Mom Inc. after discovering a need for more valuable support offered to busy moms like her. Total Mom Inc. is a 100 percent women-owned company. Its mission is to help women across Canada access education and connections to break down barriers and build a profitable, sustainable business. Total Mom is the fastest-growing professional community of mom entrepreneurs, serving over 20,000 moms and growing. It does so through its award-winning programs and partnerships with North America’s largest brands. For more information, visit www.totalmom.ca
About Total Mom Pitch
Canada’s Total Mom Pitch is an award-winning entrepreneurship, business pitch, and awards program produced by Total Mom Inc. The program aims to support women to start and grow profitable and sustainable businesses. It empowers real women with an ambitious vision to overcome the barriers they face as modern moms in today’s unpredictable economy.
The program helps Canadian women to access entrepreneurship support, new opportunities, and funding. In addition, the Total Mom Pitch offers education, mentorship, and community support.
In its fifth year, Total Mom Pitch is Canada’s largest small business pitch grant and awards program for mom entrepreneurs. The judges are comprised of some of Canada’s most successful women executives from major brands and influential coaches. The program helps applicants see potential gaps in their start-up businesses, giving them an advantage in their business journeys. Total Mom Pitch partners with companies supporting equality, diversity, and inclusion. It does so through recognition, awards, scholarships, and partnership opportunities for business growth. For more information, visit www.totalmompitch.ca
How can mom entrepreneurs raise entrepreneurial girls? Read all about it here.