Tyra Banks 2012 Shankbone 4
Tyra Banks 2012 Shankbone 4

Call Her Tyra Bankable – This Mogul Continues To Find Creative Ways To Expand Her Brand

Tyra Banks is ending America's Next Top Model after 12 years. But she's found some other creative ways to expand her brand - both will keep her on your TV.

Call Her Tyra Bankable - This Mogul Continues To Find Creative Ways To Expand Her Brand - Lioness MagazineTyra Banks continues to reinvent her career by expanding into new territories. She first came on the scene in the late 80s when she started modeling at the age of 15. Banks would become the first African American woman on the cover of GQ and Sports Illustrated Swimsuit Issue.

Her portfolio includes film, television, cosmetics, books and we will never forget that she was one of Victoria Secret’s original Angels. As she recently announced the ending of her popular reality television series America’s Next Top Model, which originally aired on UPN in May 2003, Banks is gearing up for her second daytime talk show, The FABLife. But that’s not all. Now you can add music to the list. Banks, 41, is getting into the theme song writing business with Jingle Punks Co-founder and President Jared Gutstadt.

Of her new adventure, Banks told Forbes magazine:

“I’ve always loved music, however, in the performance side of that. So when it came time to think about retiring from modeling, I said I wanted to be a singer. I went to the studio with some of the greatest producers in the world, like Pharell and Wyclef, and had those opportunities because of my supermodel status. It wasn’t like I had the talent. So one day I woke up thinking my dream of being a singer should stay just that, a dream. My mom even told me I didn’t have a singing voice, but I did have a talking voice that the masses recognized,” She told Forbes  how she overcame the realization that she was talented lyrically, if not vocally.

“That’s when I decided to create and host The Tyra Show, but that didn’t mean I couldn’t venture into music at all. That realization made me say I may not have a singing voice, but I have a talent and way with words, producing and writing lyrics, which is how Jared and my relationship began.”

We love that Banks is continuously looking for creative ways to expand her brand. Get all of the details and the full story here.

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