Book of the Week – Ready, Launch, Brand: The Lean Marketing Guide for Startups

So, what is lean marketing? And how can it help your business? Orly Zeewy, the Brand Architect, breaks down this flexible and evolving approach to running a startup. In “Ready, Launch, Brand: The Lean Marketing Guide for Startups,” Zeewy covers how to find weak points in your marketing, develop your brand, improve your sales process and cut through the noise in the business world.

Be sure to read our latest article in Zeewy’s Ready, Launch, Brand column: You Talkin’ to Me? If You’re Talking to Everyone, You’re Talking to No One.

What is your book about?

In Ready, Launch, Brand: The Lean Marketing Guide for Startups, you’ll learn how to close the marketing gaps that can slow down sales and make it harder to scale your business. Orly shares her brand process for building the right team, attracting brand evangelists and cultivating a sustainable company culture.

Topics include:

1. Marketing myths
2. Founder stories
3. Exercises from the author’s build-a-brand process

Why should people read it? Who is the book for?

500,000 new companies launch every month in the U.S. alone. Yet only 56 percent of startups will make it to year five. In 2020, there was an increase of 24 percent of new startups. Ready, Launch, Brand was written to increase the odds of startup success. The book addresses the key reasons that startups fail – no market need and having the wrong team – and provides practical answers. Readers will get advice from founders who have been there and exercises such as how to uncover your company’s unique value proposition.

Skip to Pages – 31-34

This section is on how we become memorable through a consistent brand experience, the importance of having the right name, how a company’s name can and should build brand loyalty, how a logo is shorthand for your brand and ends with my family name origin story and examples of great names that built great brands.

Meet the author

Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands’ DNA. Zeewy has lectured at the Wharton School of Business at the University of Pennsylvania, taught at the Charles D. Close School of Entrepreneurship at Drexel University and was recently interviewed for Medium. “Ready, Launch, Brand: The Lean Marketing Guide for Startups” was the number one new business book release on Amazon in April 2021.