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Book Of The Week Technology

Book of the Week – Made to Sell: Creating Websites that Convert

With the use of online classes and tools, it’s easier than ever for anyone to put together a website for their business. That’s the first step. But what if your website fails to bring in any traffic or dedicated customers? Then it’s time to switch up your approach. Ensure that the platform you built is designed from the ground up to make users want to interact with you. Read “Made to Sell: Creating Websites that Convert,” co-written by Ari and Peter Krzyzek of Chykalophia. They specialize in helping women-led businesses with brand development, user experience and web solutions, making them experts to guide you through the process.

What is your book about?

Why did you create a website? Sure, in today’s business world, having a website is almost a requirement. But what that website achieves, beyond simply showing you live in the digital world, is entirely up to you. Just because you built something does not mean the masses will come to learn more about your brand, buy your products or sign up for your services. It would be great if that were the case, but it isn’t.

In “Made to Sell: Creating Websites That Convert,” Ari and Peter peel back the curtain to reveal tips and tricks to transform your website, and in turn, your brand and revenue. Whether you have a simple one-page site or a complex retail store with thousands of products, we’ll show you how to move from a pretty storefront to a powerful marketing tool.

Topics include:

  • Website roadmaps
  • Brand building
  • Optimizing user experiences
  • Elements of design
  • Science of analytics
  • Traffic generation

Why should people read it? Who is the book for?

Stop wasting your marketing money with a website that doesn’t work. In order to grow and scale your business online, you need the right strategy to build a website that will work for your business, communicate the right message to your target audience and convert the leads into customers. This book is great for entrepreneurs who are looking to gain insights around branding, user experience and general web strategies to not only amplify their message online and create conversions.

A sample review:

“If your goal is to have a website that works for you instead of the other way around, Ari and Peter will let you in on the top strategies to make that happen for your business.” – Jessica Zweig, CEO of SimplyBe. Agency, Forbes Personal Branding Expert, Author of the #1 bestselling book “Be.”

Meet the authors

CEO and Head of Strategy at Chykalophia (read: see-ka-lo-fia), Ari Krzyzek helps FemTech, DTC and women-led brands transform their website into a platform that unlocks business opportunities. She serves as a branding, UX consultant and professional peer in support of fellow female entrepreneurs through the #1 ranked private business incubator in the world, 1871 Chicago and Chicago’s global healthcare startup incubator, MATTER. She’s the co-host of Halo Femtech Podcast, a podcast that honors disruptive innovators and change-makers advancing women’s health. Furthermore, she helps women in tech and design break into the industry and succeeds in it by mentoring them for personal branding, career advancement, and entrepreneurship through Interaction Design Foundation, Chicago Innovation and ADPlist.

AriK PeterK Chykalophia Ari Krzyzek

Peter Krzyzek is Chief Technology Officer at Chykalophia, which he co-founded with his wife, Ari, in 2011. Peter leads high-performance teams to optimize Chykalophia’s clients’ digital and social consumer experience through a robust business strategy and tech infrastructure, including analytics, automations and processes, integrations and more. He understands the user experience is critical to positioning clients as a dominant force in their respective niche for solid brand success and sustained business growth. Peter holds a master’s degree in computer science that has equipped him with a variety of technological, process and communication skills. When it comes to implementing technology, he says, “Everything is possible with technology if it is properly planned, budgeted, and mapped out.” He is known as the “tech whisperer” because of his ability to translate technology into plain English and help clients visualize the possibilities.

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