Launch Lifestyle News Briefs

Body Complete Rx Is First Black Female-Owned Brand to Launch Supplements at The Vitamin Shoppe

The plant-based vegan weight management supplements will be available at stores nationwide starting August 1, 2021.

Body Complete Rx (BCRX), the first Black female-owned supplement company to break significant ground in the male-dominated, nutritional supplement industry, is proud to announce it will be launching its exclusive plant-based, vegan weight management supplements at The Vitamin Shoppe on August 1st. BCRX will introduce their TRIM line in over 700 retail locations nationwide. They will be the first Black female-owned brand to launch in the retailer’s weight management category.

Samia Gore, CEO and Founder of Body Complete Rx
Photo courtesy of Body Complete Rx

Encouraging a healthy lifestyle

Samia Gore founded BCRX in 2017. BCRX is a self-funded wellness brand which has grossed over $10 million in sales in just under four years. Their natural, vegan supplements, which enjoy a celebrity following, provide a range of benefits based on customers’ specific needs. These benefits include weight management and improving energy, skin health and nutrition. Products include vegan protein powders, supplements, a Vitamin C serum, collagen-boosting powder, women and men’s multivitamins and superfood bars.

BCRX’s launch at The Vitamin Shoppe’s brick-and-mortar retail stores follows the brand’s recent rebranding and repackaging campaign. This campaign included the launch of five new product lines of plant-based, vegan supplements. These product lines are TRIM, THRIVE, GLOW, NOURISH and PERFORM.

BCRX’s TRIM line, designed to empower customers to “power up and slim down,” features the brand’s best-selling weight management supplements. The plant-based, clinically proven supplements will help make customers’ weight loss goals achievable by curbing their cravings, revving up their metabolism and supercharging their energy.

Increasing accessibility to products

The TRIM line includes:

BCRX’s partnership with The Vitamin Shoppe reflects the ever-growing position of the company within the wellness market.

“We are so excited to be launching at one of the top retailers of nutritional supplements in the country because it’s a true testament to the efficacy of our brand and products,” explains Samia Gore, founder and CEO of Body Complete Rx. “As the first and only Black female-owned brand in The Vitamin Shoppe’s weight management category, I am excited to make these wellness products more accessible to customers across the country and support their journey towards wellbeing.”

About Body Complete Rx

Body Complete Rx (BCRX) is a wellness and lifestyle brand with a holistic approach to healthy living that offers a complete range of plant-based supplements, products and apparel designed to help customers discover what it feels like to achieve their best self. Author, wife and mother Samia Gore’s own wellness journey inspired Body Complete RxBody Complete Rx. Gore sought safe and effective supplements she could use on her own health journey. When she couldn’t find what she was looking for in the market, she created it herself with the help of renowned doctors and a team of chemists.  For more information on Body Complete Rx, please visit bodycompleterx.com.