Blume announced the closing of its first raise of $2 million CAD in a five-week period. It received investment from renowned investors. This included Fulmer & Co, Judy Brooks (SmartSweets & Blo Blow Dry Bar), Ethan Song (Frank & Oak), Jerin Mece (Nude Vodka), Mike Fata (Manitoba Harvest) and The51. This fresh capital will enable the company to further expand in the US market, scale its team and host in-person events.
Co-Founded by Karen Danudjaja in 2017, Blume is North America’s leading superfood brand. They feature locally made products with 100 percent natural and all organic ingredients, such as turmeric, reishi and more. Blume is now retailing in over 1,500 stores nationwide, including Whole Foods, Well.ca, Anthropologie and Indigo. The company is committed to enabling health-conscious consumers to lead healthy lifestyles without compromise.
“We originally set out to raise $1.25 million CA. We’re thrilled to have surpassed our goal within a 5 week period, while in an extremely challenging economic climate for raising capital,” said Karen Danudjaja, Co-Founder. “With less than 3 percent of funding going to female-led businesses, we’re proud to have secured capital from a group of investors that is nearly 50 percent women and includes notable CPG leaders.”
Growth of the company
Over the past year, Blume has scaled its team to 12 employees, grown 300 percent and has landed in all Whole Food locations across Canada.
“I am incredibly proud of our bootstrapped story. I think it forced us to be scrappy, move quickly and get the fundamentals right. Now, we’re excited to strategically utilize this new capital to further Blume’s momentum in the market and build a company that is value-driven and focused on the needs and wants of our community,” added Danudjaja.
Blume is what happens when you pair the benefits of the wellness aisle and the experience of a cafe. We are re-making your favorite cafe lattes with the magic of superfoods.