As author Seth Godin said, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”
Author - Orly Zeewy
Orly Zeewy, Brand Architect, builds the DNA of startup brands and helps founders develop messaging that connects with their ideal customers so they can scale in months, not years. Prior to starting her consulting practice, Zeewy ran the award-winning Zeewy Design and Marketing Communications firm for 14 years and has lectured at Wharton and taught in The Close School of Entrepreneurship at Drexel University, the Fox School of Business & Management at Temple University and the University of Pennsylvania. She has been featured in Medium and has contributed articles in Comcast Business, Small Business Trends, Marketing Journal and Smart Hustle. Her book, “Ready, Launch, Brand: The Lean Marketing Guide for Startups” was released in May 2021 and was the #1 new business book release in April 2021.
In a sea of messaging, how can you connect with your ideal customer? Make sure your voice doesn't get lost.
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