SheScales, a marketing advisory program powered by Rain the Growth Agency, is now accepting applications for its 2023-2024 program. The program will support up to three female-founded businesses through in-kind marketing resources and advisory services.
The program provides participants with up to one year of consultation on their marketing campaigns and channel strategies. These consultations include audits and recommendations for brand strategy, social media, email marketing, CTV, linear TV, audio and more. The 2022 program cohort included AuditMate, Adoratherapy and Little Postage House.
Applications are due on September 15, 2023 through the SheScales Marketing Advisory Program website.
“We’re looking for the next inspirational group of female founders to join the SheScales program,” said Jane Crisan, CEO of Rain the Growth Agency. “Our goal is to help strengthen and refine their marketing efforts to elevate their brands, as well as prepare their businesses for future growth. “
Cohort members will partner with Rain the Growth Agency subject matter experts to review marketing plans, brand & messaging platforms, and audience, messaging and media strategy as needed. SheScales will share best practices in media, strategy and analytics in a collaborative environment. Participants will also gain access to the SheScales community.
Applicants to the SheScales Marketing Advisory Program must be founders who are women, identify as female, or represent a women-founded or led organization. Businesses should be incorporated, actively generating at least $100,000 a year in revenue and have a strong direct-to-consumer offering positioned to scale. SheScales was started by Rain the Growth Agency’s Co-founder and Chairwoman, Michelle Cardinal, in 2019 to improve gender equality in the U.S. business landscape. For more information, visit shescales.com.
About SheScales
The SheScales Marketing Advisory Program supports female founders by providing DTC marketing and media advisory services to help founders scale their companies. They also provide networking opportunities and a home-grown community dedicated to empowering female leaders. Marketing experts from within Rain the Growth Agency use their expertise to improve gender equality in the American business landscape.
About Rain the Growth Agency
Rain the Growth Agency is an independent, women-led, fully integrated and performance-minded advertising agency. They link brand strategy with audience targeting, cross-channel media investment and analytics to achieve sales and branding goals simultaneously. Their Transactional Brand Building approach produces growth for clients ranging from DTC fast companies and category disruptors to established brands. Clients include Humana, Lending Tree, CenterWell, 1-800 Flowers, Rothy’s, Headspace, OOFOS, Lume and BISSELL. Headquartered in Portland, Oregon since 1998, our agency has 300 employees nationwide.
For more resources on finding resources and funding for women-owned businesses, check out our August Grant Opportunities.
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