Winning an award sounds glamorous. Red carpets, manicured hands holding shimmering flutes of twinkling champagne, gracious smiles and fabulous ball gowns come to mind. This impression can be quite deceiving. Ordinary everyday entrepreneurs who drink their coffee and survive their meetings often believe only other people win awards. They believe that awards are for some elite and glamorous sect of business people only. But entering awards is an opportunity for everyone to grow and learn.
A closer look at what it really takes to win a business award would surprise most people. It requires a learning mind that is adaptable and willing to take on new lessons. In fact, this is one interesting point many award-winning entrepreneurs report back about the process of entering an award. There is always an opportunity for introspection.
The value of entering awards: five perspectives
Five female founders are sharing their first-hand experience of what they have learned by entering business awards. One is Katrina Wurm, an empowerment coach. She has been working with mothers to assist them to bring routine and structure into their homes so that they have time back for true self-care.
Wurm also said that applying to awards serves as an affirmation that her work is powerful and makes a difference. “The number one thing I have learned about myself from entering awards is that what I do makes a difference in the lives of others. It’s the ultimate form of positive feedback.”
Similarly, Sarah Thapa, an award-winning immigration lawyer and CEO of The Migration Agency, said:
“Entering awards forces me to stop and reflect on what I’m doing and what we have achieved. As an entrepreneurial lawyer, I am always looking forward to what’s next and building or growing my business. But this has provided an opportunity to look back over a years’ worth of work, and I realize that we have actually achieved a lot!”
Kristy Moore is the owner of an award-winning travel agency, Travel Moore. Moore is the first certified autism travel professional in Australia. As far as learning and awards go, Kristy has had her fair share:
“The one thing I have learned about myself and my business from entering awards is that I am capable, even if I don’t think I am doing much or seeing any results or impostor syndrome kicks in – seeing all on the achievements down on paper in the application show just how far I have come and I can do it and achieving what I see out for the business.”
Winning awards often feels like something that doesn’t form part of the mechanics of running a business. In actual fact, that is precisely what it is when you turn it into a marketing tool.
“When you run your own business, you’re caught up in the day-to-day. You don’t often have the opportunity to reflect on how much growth you’ve had over the past year or two. Entering awards helps you encapsulate all the milestones, all the new initiatives, all the wins you’ve had. It really helps put your achievements in perspective,” said Fiona Holmstrom, co-founder of STEM Punks, a company that provides award-winning STEM education for school children.
Some award-winners say the learning experience only expands with each time they enter.
“Each time I enter an award I remember and learn more about my business and what my business actually offers our guests,” said Dianne Denton, owner of Sea Horse Diamond Beach.
About The Audacious Agency
The Audacious Agency helps established business owners and experienced entrepreneurs who want to stand out and be well known, well-paid and wanted, so you can be the leader in your space, attract the right clients, become the go-to specialist and turn your expertise into income. And the best part is you get to stand out and shine.
Want more advice from other entrepreneurs? Read Dear 20-Year-Old Self: If You Need to Know One Thing, Let It Be This.