LONDON — AfroAvenue is pleased to announce the launch of its app for its award-winning platform www.afroavenue.com.
Founder and CEO Caroline Wilson created the website and app after securing first-round funding of over $1 million from investors. Located in Tech City in London and with almost 100,000 followers across social media and a growing member base AfroAvenue.com has come a long way. AfroAvenue.com is free to join and is a global urban social media e-commerce platform, which allows its users to connect, share, buy, sell and discover with other members of its global community.
The company comes at a time when diversity in tech is much needed, as so few people of color hold leadership positions in technology companies. In the U.S. the figure is 17 percent while in the U.K. the share is significantly lower at 2.6 percent based on a report by Colorintech. Wilson has overcome hurdles to get AfroAvenue to where it is today. Only 34 women of color globally have been able to raise over $1 million in venture funding since 2009.
“We are looking forward to growing further in 2019 after a successful soft launch last year. We are really excited to roll out the full site to the USA this year after the success of our soft launch in the U.K,” Wilson says. “I would like to give a heartfelt thanks to all of the members of the AfroAvenue community for their continued support of AfroAvenue.com.”