Award-winning actress Tracee Ellis Ross has partnered with Optimum Amla Legend, a leader in salon-quality hair products for multicultural women. Currently on ABC’s comedy series “Black-ish,” Tracee Ellis Ross is known for her style sensibility, engaging humor and vibrant Instagram account. She will be lending her talents to create style content including interviews, hair tutorials, and more on social media as well as participate in key brand activations and live events.
Ross recently won the 2015 NAACP Image Award for “Outstanding Actress in a Comedy Series” for her role on “Black-ish.” She is best known for starring on the hit sitcom “Girlfriends” which ran for eight seasons on The UPN/CW network and garnered her eight NAACP Image Award nominations including two wins in the category of “Outstanding Actress in a Comedy Series.” She said she’s thrilled about her new partnership with Optimum.
“I’ve worked closely with the Optimum Amla Legend brand in the past and my hair truly loves the products. Amla Legend keeps my hair hydrated and healthy-looking. No matter what hair style I choose, Amla Legend leaves my hair with so much movement and bounce. Hydration is the key to gorgeous hair,” Ross said. “I’m so excited to be part of their family and to help bring Legendary Amla style to the consumer.”
“Tracee brings the many dimensions of our consumer to life. As a multicultural brand, Optimum Amla Legend’s consumers come from varied backgrounds with varied hair textures, and we are excited to give her the resources and products she craves,” said Nicole Fourgoux, general manager of the Multicultural Beauty Division of L’Oréal USA. “We are delighted to be working together with Tracee to create meaningful and dynamic content in a way that only she can.”
Optimum Amla Legend is a high-performance range of hair care products infused with Amla Oil from the legendary Indian superfruit, which is high in antioxidants, and renowned for its natural rejuvenating properties of intense nourishment and conditioning.
“Amla Legend is all about the Amla; this superfruit has been used for centuries by Indian women for hair as well as overall well-being. We are happy to have Tracee share this secret of healthy, stronger, more nourished hair and its multitude of uses,” added Michelle Ryan, senior vice president of Marketing at the Multicultural Beauty Division of L’Oréal USA.