An initiative to train 100,000 Black women in business will officially kick-off at the International Women’s Day Benefit Concert presented by Girls With Impact, SheaMoisture and Live Nation in New York City on Tuesday, March 8th.
The effort, led by SheaMoisture, calls for educating 100,000 under-resourced Black women (over the next 3 years) with Girls With Impact’s business academy.
“SheaMoisture is proud to partner with Girls With Impact ensuring that women of color have the support necessary to see success in their entrepreneurial endeavors against systemic barriers,” said Cara Sabin, CEO of SheaMoisture.
Helping Black women in business bounce back
Women of color have faced a “double whammy” as a result of COVID. They have had to deal with low earnings coupled with job loss. Girls With Impact CEO Jennifer Openshaw said: “Now more than ever, under-resourced women need a jump-start to their financial and professional lives.
“Our International Women’s Day Benefit Concert is a powerful opportunity to gather, celebrate women and lift up those who have yet to realize their potential,” she continued. “We’re calling on other CEOs to join SheaMoisture to make this a reality.”
SheaMoisture will also serve as Presenting Sponsor of the March 8th concert. The concert features a powerful trio of Broadway performers: Nkeki Obi-Melekwe of Broadway’s smash hit TINA – The Tina Turner Musical, Grammy Award Winner Jennifer Nettles and Grammy Award winner, songwriter and actor Sara Bareilles.
Girls With Impact’s business academy is delivered live, online, by business professionals. It teaches women the fundamentals of business and graduates them with a business plan and venture pitch. Outcomes include confidence, college and career readiness and professional skills.
The SheaMoisture scholarships will provide Black, under-resourced young women with Girls With Impact’s training. This will further the brand’s commitment to close the racial wealth gap by supporting the next generation of Black entrepreneurs.
For more information on the scholarships, go here: https://www.girlswithimpact.org/100kblackwomen
About Girls With Impact
Girls With Impact, a 501c3, is the nation’s only live online business and leadership program for young women 14-24. Featured in the New York Times, the 10-week, after-school “mini-MBA” moves women from ideation to a business plan and venture pitch. It drives improvements in confidence, leadership, college readiness and professional skills for success. Visit www.girlswithimpact.org. Watch our sizzle reel.
SheaMoisture is committed to serving those who have been underserved. Shea butter is one of the brand’s core ingredients, praised for its hydrating and nourishing properties. As part of their Community Commerce business model, SheaMoisture partners with women-led co-ops in Northern Ghana to source their namesake shea butter. The brand’s core belief is that commerce can bring true economic independence. Economic independence empowers women to break cycles of poverty. The brand further reinvests into both the co-ops and the communities it serves throughout the U.S. SheaMoisture continues to create economic opportunities for women and other minority entrepreneurs in its ecosystem with engaging events, investment funds and educational programs. SheaMoisture is a global beauty leader in the hair care, bath, body, skincare, baby and men’s categories. Its products are in retailers throughout the world. SheaMoisture is a subsidiary of Unilever.