FORTË Aims To Redefine The Future Of Fitness Worldwide
Posted on January 28, 2017 by Lioness Staff
FORTË recently announced the launch of their subscription-based fitness streaming platform. It enables boutique fitness studios to seamlessly broadcast their fitness classes live to people worldwide by utilizing the cutting-edge technology they have developed and installed in their partner studios. FORTË empowers its partner studios to reach far beyond the confines of their studio walls, and enables them to share their notable and popular workouts with the world. After a class is streamed live, it goes into their on-demand database for continued consumption. The subscription-based digital platform will give users access to a library of content from leading boutique studios in a wide variety of verticals on FORTË’s platform via their smartphone, laptop, iPad or TV.
“We are excited to revolutionize the fitness experience by empowering leaders in the boutique fitness industry to foster their communities and change the way that people engage in physical activity. We are giving people access to the hottest studio trends, delivering that content to our users live, raw, and unedited” Lauren Foundos, cofounder and CEO, said. “It becomes a fully immersive, social, data-driven, real-time, and unparalleled interactive experience. We are champions of wellness and we have set out to make people excited to work out and, ultimately, stronger, happier and healthier.”
Headquartered in New York City, FORTË has already partnered with top studios in different fitness verticals including; Exhale, Aerospace High Performance Center, RIPPED Fitness, Flex Studios, Centered City Yoga (a Dana Baptiste studio), Body Space Fitness and Studio 26 among others. The studios’ methodologies, avant-garde approach to fitness, and massive tribe of loyal followers are all reasons why FORTË is choosing to give the world access to these ever-so-quickly growing communities and classes. FORTË’s partner studios are creators of incredible content; and through the brands platform for studios, they created a marketplace of leading boutique studios classes and a variety of short content workouts from top coaches worldwide so there is something for everyone.
This variety of content includes workouts such as yoga, barre, boxing, pilates, treadmill classes, interval training, jump rope workouts, HIIT, mobility exercises, TRX, kettlebell and dumbbell workouts, and even meditation classes, appealing to a broad audience. It exposes people to activities they may have never been exposed to or reluctant to try in the past due to the intimidation factor or their proximity to studios. FORTË offers a variety of live classes daily led by elite coaches they have handpicked for the platform, as well as from their partner studios.
FORTË will also enable users both in-studio and remotely to sync their wearables (i.e. Fitbit, Xiaomi Mi Band, Apple Watch, Garmin, any heart rate monitor, etc.) to the platform which allows them to track their performance in real time on the brands live leaderboards, as well as monitor their personal and overall achievements. FORTË will begin rolling out social, wearable, and other exciting user engagement features throughout Winter 2017.
Cofounder and Chief Technology Officer TO Visar Gashi said, “With an ever-increasing awareness to healthy living, and the lack of time in the modern world, we leverage the power of technology to compress your time in order to decompress your body. FORTË brings fitness to you wherever you are, on your schedule. As we integrate personal fitness devices and social interaction, your fitness can finally be a seamless component of your lifestyle.”
FORTË received its early funding from Foundos, and recently closed their seed round with notable investors and entrepreneurs, Tikhon Bernstam, Win Sheridan, Gesche Haas, Alan McClymonds, and Mark Foundos. Other key players and advisors include Chris Dey, ex-President of NY Islanders (NHL), Partner at Ackrell Capital and owner of Athlete Originals, Jared Cohen, Chris Bukowski, and Vanessa Levy.