What keeps you going back to the brands you love? A recent survey asked consumers about their favorite brands and what they have done to make them loyal...
Tag - Customer Development
Incorporating the customer into your strategic planning leads to a better product, customer development and, ultimately, revenue growth.
What type of spender is your customer? Figuring out how your audience likes to spend can assist you in creating advertising that resonates with them.
Lauren Gilchrist has built a successful career focusing on an important element that often doesn’t get the same level of scrutiny as product – the customer.
How do you use customer development to better your product? Anita B. Newton says you have to test your way to the right answer. Check out her ideas from the...
