Marketing your business can feel overwhelming. You need to create content, build website traffic and make sense of all the data to grow your business? The Small Business Sweet Spot, hosted by Barb Davids, cuts through the noise, giving you actionable marketing strategies. Whether you’re struggling with SEO, content creation or data analysis, each episode is designed to support you and your marketing.
Are you a service-based small business owner or entrepreneur?
The Small Business Sweet Spot is for you. The podcast is dedicated to helping you get more website traffic, create and distribute content and analyze your numbers. It is direct. It is conversational. And it is action-oriented to help you make informed marketing decisions. No fluff, no jargon—just the strategies and information you need.
Featured episode – Ditch the Niche & Do What!? Instead (EP17)
In this episode, I explore the often-repeated advice to niche down in your marketing and why it can be more confusing than helpful. I use an analogy from Schitt’s Creek to illustrate the frustration of unclear advice. I share my personal journey with niching down in my business, the complications it caused, and the realization that overthinking your audience can sabotage your marketing efforts. By simplifying your approach, you can create more authentic and effective content.
Biography
Barb Davids, founder of Compass Digital Strategies since 2018, is a digital marketer with over 25 years of experience. She’s not here for the fluff – Barb’s passion lies in providing direct, results-oriented digital marketing solutions for ambitious business owners. She has helped them get 256% more organic search traffic, 22% more leads and 51% more sales from Google organic search. When she’s not behind the laptop, she’s out running with her dog, Stone, in whatever city she’s in at the time.
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