SheaMoisture is proud to announce the return of its Dream Fund grant program—an initiative rooted in the brand’s enduring mission to create opportunities for financial growth and freedom for Black women. As part of SheaMoisture’s ongoing reinvestment in the Black community in Canada, the Dream Fund is intentionally designed to uplift Black female entrepreneurs by unlocking access to capital, mentorship and long-term growth opportunities. Applications for this year’s program are now officially open.
Awards
This year, SheaMoisture will award five $10,000 CAD grants to Black female entrepreneurs in Canada’s Beauty and Wellbeing sectors. In addition to financial support, recipients will receive six months of coaching and mentorship from leading Black Canadian business professionals. This ensures that recipients are equipped with the tools, insights and networks to scale their impact.
“SheaMoisture’s commitment to centre, celebrate and serve the Black community is the heartbeat of everything we do,” says Maureen Kitheka, Marketing Lead for SheaMoisture Canada. “Black women continue to navigate systemic barriers that limit both their self-expression and entrepreneurial potential and through the Dream Fund grant program, we’re intentionally breaking down those barriers. When she rises, her community rises with her. We’re excited to welcome a new cohort of visionary entrepreneurs and to walk alongside them as they scale their businesses and shape the future,” said Danielle Spencer, Founder and CEO of Some Creative Agency. He added, “partnering with SheaMoisture on the Dream Fund has allowed us to bring this vision to life in an expansive, deeply intentional way. This isn’t just about grants—it’s about strategy, sustainability and setting a new standard for how brands show up for the communities that champion them. Black women are leading the charge in entrepreneurship, driving innovation and creating economic ripple effects that go far beyond their businesses. Investing in them is not just impactful—it’s also commercially sound. When brands invest here, everyone wins.”
About the Dream Fund
Launched in 2022, the Dream Fund has already made a meaningful impact. It has supported 15 Black women entrepreneurs across industries, including beauty, lifestyle, finance and wellness. The program has distributed $150,000 in grants. Recipients also receive expert coaching, mentorship and networks to help scale their businesses and realize their visions. This holistic approach ensures not just a momentary boost, but sustainable growth and long-term success.
SheaMoisture encourages Black female entrepreneurs across Canada to apply for The Dream Fund. It’s a chance to elevate their ventures and make a lasting impact.
About SheaMoisture
SheaMoisture is a global beauty and personal care leader. The brand supports Black communities through strategic investments and community giveback. Founded by and for the Black community, the brand remains Black-led and Black-inspired. SheaMoisture believes in the power of entrepreneurship to fight racial inequality and drive economic independence. Every purchase helps fund initiatives that support underserved entrepreneurs, provide business education, enable crisis response and promote ethical sourcing.
One of its core ingredients, Shea Butter, is celebrated for its hydrating and nourishing qualities. It’s ethically and sustainably sourced from women-led cooperatives in West Africa, providing fair wages and creating economic opportunities. SheaMoisture offers a wide range of products across hair care, bath, body, skincare and men’s grooming. Products are available in retailers worldwide. The brand is a proud subsidiary of Unilever.
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