This past International Literacy Day, Lancôme celebrated the 50,000 women who will have benefited from the Write Her Future philanthropic program worldwide since its launch in 2017. Lancôme further expands its cause mission from literacy to mentorship for entrepreneurship initiatives. The program intends to reach over 100,000 women by end of 2022. The Write Her Future literacy program embodies Lancôme’s commitment to empower women with access to literacy, mentoring and entrepreneurship. The literacy program aims to help them write their own happier futures and achieve self-fulfillment.
A program that champions female literacy
Lancôme’s Write Her Future philanthropic program launched in 2017 in partnership with the NGO CARE International. The program aims to fight the invisible taboo that is female illiteracy.
This year, Lancôme’s is proud to share a number of milestones and achievements. In Morocco, CARE International has implemented pre-school and school education programs, benefitting 1,635 children and 1,516 parents. Today, 1,100 women can support their children with schooling. In Guatemala, Write Her Future has benefited more than 5,000 young women excluded from the educational system. It has also helped 5,460 women aged over 35 years old who have had no access to education. Likewise, in Thailand, the initiative has given 2,578 women access to literacy classes. This has allowed them to learn and share their knowledge with other women.
As we look to 2022, Lancôme understands that rapid global digitalization offers an unprecedented opportunity to empower even more women and drive greater change. The Write Her Future program is now more relevant than ever. This year, Lancôme expands and accelerates its commitment to sharing knowledge via digital solutions that foster two key pillars of the philanthropic program: online mentorship and entrepreneurship.
Empowering tomorrow’s global leaders
“At Lancôme, we continue to accelerate our global transformation by further expanding our cause mission into mentorship and entrepreneurship. Our priority is to scale up our programs in order to deliver on our ambitions and ultimately allow all women to become authors of change, starting with themselves, their families and beyond.” – Françoise Lehmann, Lancôme Global Brand President
Around the world, Lancôme partners with 15 international organizations and new initiatives continue to launch at pace. In Germany, an online mentorship and entrepreneurship program has empowered women with the confidence and mindset they need to launch their businesses and gain self-confidence. It has helped over 10 thousand e-users.
Lancôme UK & Ireland pledges to reach 5,000 beneficiaries by July 2023 (the end of the 2022 school year). The goal is to equip them with the literacy skills, leadership abilities and confidence needed in order to boost their career prospects and employment opportunities.
Lancôme aims to expand the Write Her Future program across the globe. To do so, the company will launch further initiatives in 2021. A US program will foster educational equity for all women to include mentorship and scholarships for women of color. In China, the program will further empower women with the basic skills they need to secure employment; and in Japan, Write Her Future will enhance women’s digital skills, so that they may obtain top leadership positions.
Lancôme’s mission is to promote positive perceptions of beauty so that both individually and collectively, we may thrive and commit to a happier future for all. Through Write Her Future, Lancôme aims to empower women with the ability to narrate their own destinies. Join Lancôme this International Literacy Day in spreading the word, speaking out, and supporting every woman to Write Her Future.
About NGO CARE
CARE International is a global network of 14 National Members with a common vision and mission to defeat global poverty. Each CARE Member is an independent organization that leads programs, raises funds, advocates on key issues and communicates to the public in their country, thus supporting our work in 95 countries. CARE offices around the world work alongside a broad network of partners and allies to multiply our impact. We strive to rebuild and improve the lives of the most disadvantaged, with a particular focus on women and girls.
The CARE International Secretariat coordinates and supports the network to achieve our common impact goals and shared global priorities in line with our global CARE 2020 Vision and Programme Strategy. It is also responsible for representing the network at the United Nations, the European Union and key forums, leading CARE’s global advocacy, and hosting the CARE Emergency Group and the CARE International Safety and Security Unit. The Secretariat is located in Geneva, Switzerland, with offices in Brussels and New York.
About Lancôme
Lancôme was founded in 1935 by the visionary pioneer perfumer Armand Petitjean. For 85 years, Lancôme’s mission has been to help women feel happier by making them more beautiful, providing the best in cosmetics innovation in terms of quality, science and efficacy.
Over the decades, Lancôme has spread its vision of French elegance. Pioneering science has made Lancôme the leading luxury beauty brand worldwide.
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