Alex Charfen has experienced billion-dollar success as a business consultant, author, and speaker. However, that’s not how life started out for this once financially challenged young man. Charfen’s professional career started at the tender age of eight. Economic factors forced the emergency sale of his family’s business, making it necessary for him to start working, selling things with his dad at a local flea market.
He quickly found that, unlike the rest of the world he lived in, the business environment felt safe. He innately understood it; the exchange of money for goods and services made sense. He grew and continued to learn about commerce, reading voraciously about the great business minds down through the ages. In his teen years, he began to launch and build businesses of his own, sometimes failing and sometimes wildly succeeding.
His high-flying Florida real estate business became a victim of the 2008 downturn, landing him in bankruptcy. Charfen rebounded by turning that tragedy into a thriving business built around helping others in real estate understand the world of distressed properties, of which there were many at the time. For that, homeowners and real estate experts are eternally grateful.
Now, Charfen has turned his attention and resources to what he believes is the most important work he will ever do: helping other entrepreneurs prosper and understand themselves so they can make the difference that they are intended to make. His book “The Entrepreneurial Personality Type” has become the handbook for restless entrepreneurs all over the globe who are looking for answers.
“As high-performing entrepreneurs, we live in one of two different states: building momentum or wasting precious energy and resources,” Charfen said. “I want to help people amplify their own strengths so they can build momentum throughout their lives.”
He wrote “The Entrepreneurial Personality Type” and created the “Billionaire Code” — what he calls “the path to entrepreneurial success” — to help other entrepreneurs create the momentum they need to grow and scale their businesses.
As he coaches others to achieve their highest levels of success, Charfen emphasizes that even the coach needs a coach. One of his coaches is ClickFunnels CEO and EY Entrepreneur of the Year 2018 Russell Brunson.
“If you find the right person,” Alex said, “it’s the single largest accelerator that you’ll ever have in your entire career. At any given time I look at where I have a deficit in my organization, then I go buy the expertise. Russell knows what he’s doing; he lives and breathes marketing. Every entrepreneur — anyone who’s trying to build a business — can benefit from the shortcut of buying expertise.”
When he’s not traveling around the country inspiring fellow entrepreneurs, Charfen enjoys time at home in Austin, Texas with his wife Cadey and their two children, Reagan and Kennedy.