Reporters want to help you, they really do. They wish they had all of the news space in the world to run every press release – well, the cohesive ones – that come across their desks. But, there’s only so many hours in the day, editors to answer to, deadlines, interviews to conduct, writing to do, oh – did I mention deadlines?
Entrepreneurs are always looking to get media coverage and most rarely do. News reporters want to cover cool stories. They want pieces that are fresh and unique. Opening a boutique, expanding your staff or looking for new clients is not going to get you ink or a spot on their website – well, unless they are desperate for filler.
So what are you doing wrong? Download this guide for quick, easy to follow ways to step up your public affairs game.