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How Your Product Packaging Can Make Or Break Your Sale

A strategic packaging plan could influence potential customers to join your brand. We take you through what you should consider and what’s working for Coke.

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5 Steps To Finding The Perfect PR Firm For You

Everyone says they do public relations, but going about finding the perfect PR firm takes a little know-how. Here’s what to consider when selecting a team.

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3 Brilliant Branding Strategies

How to build your brand: discover 3 brilliant branding strategies the casual-clothes company Marine Layer uses that you should try on for size.

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Do This If You Can’t Afford A Publicist

When you can’t afford a publicist, you start to feel like your PR is suffering – and it probably is. Here’s how to make the best of it on your own.

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What Does Your Personal Brand Say About You?

Your personal brand reflects the aura and impact of the choices you’ve made in life and your mode of dress, communication style, values and priorities.

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How To Convert Visitors At Your Street Fair Booth Into Paying Customers

Carmen Sognonvi shares her list of 7 dos and don’ts when it comes to marketing your booth and strategies to convert visitors into customers.

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How To Keep Your Email Marketing Campaigns From Sucking

You know good email marketing campaigns when you receive them. It’s what separates the emails you actually open from the ones you instantly delete.

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To Freebie Or Not To Freebie? That Is The Question.

It’s every startups initial problem. You need to make money. You need customers. To freebie or not to freebie? This is how to do it right.

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How To Know When It’s Time To Update Your Company Image

You update your hairstyle and wardrobe, why not your business? So how do you know when it’s time to update your company image? Easy.

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3 PR Tips To TakeFrom The Golden State Warriors

PR tips to take from an NBA team? Yes, we know it sounds nuts, but the Golden State Warriors are delivering on every level and you’d be smart to follow.