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How To Write Headline Hooks That Reel In Readers

The headline is a hook that reels in readers. Boring headlines do not grab attention. Kim L. Clark takes us through the steps of writing amazing pieces.

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Not Sure What To Do With Your Window Display? Here Are 7 Brands Who Get It Right

So your business has a window display and you have no idea what to do with it. You’re not alone. How do you use it to draw interest? Read on.

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The Stories Behind The Most Famous Slogans

We’ve been remembering these slogans forever? How did they get their start? M2 On Hold investigates the history of some of today’s most famous slogans.

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What Type Of Spender Is Your Customer?

What type of spender is your customer? Figuring out how your audience likes to spend can assist you in creating advertising that resonates with them.

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Robin Morgan Talks About How Advertisers Affect Women’s Media

Robin Morgan, prolific and well known author and radio show personality, discusses with Jennifer Crumpton, how advertisers affect women’s media. This is a CAN’T MISS interview.

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Changes in advertising and targeting demographics in 2014

Today we are talking to Linda Lane González, president and owner of Viva Partnership based in Miami, FL. For 18 years she and her team have been helping successful, well-known, mid-sized companies ensure that their products and services are relevant to multicultural consumers, especially Hispanic consumers and by communicating their message in ways that resonate authentically. We talked to González about changes in advertising and targeting demographics.