For this year’s Women’s Issue, Adweek brings together four women for a roundtable discussion on being the driving forces behind their brands. President & CEO of A+E Networks, Nancy Dubuc; Editor In Chief of Allure Magazine, Michelle Lee; CEO of DDB Worldwide America, Wendy Clark; Global Director, Marketing Innovation at GE Digital, Katrina Craigwell all share how they are affecting change and positioning their companies for a bright future, how Hillary Clinton will affect their businesses, and what advice they would give to the next generation of leaders.
On Hillary Clinton:
Clark: “…I have two daughters and I have a son. Each of them has the same genetic makeup and the same education, and yet my son looks out and sees 44 examples that tell him he could be president of this country one day. And my daughters see none….”
Dubuc on which A+E network will see the biggest change this year:
“A&E probably this year has the biggest change. A lot of that is in reaction to 10, 11 consecutive years of growth, which is almost unheard of in terms of sustainability in linear TV….”
Michelle Lee’s advice to future leaders:
“Stay hungry. I see so many people sort of like midway in their career who get very comfortable. And to me, that’s sort of a death knell. You have to put yourself in a little bit of discomfort to keep on growing.”
Craigwell on the catalyst of change at GE:
“At GE, we seek to be as innovative in our marketing as we are in our jet engines, and so when we think about how we market and present a brand in 2016, it means that we do have to be ready for new platforms, ready for new formats….”
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